XEROX
Forward together Xerox recently held its Western Europe Channel Forum in Germany to bring together Xerox and Lexmark channel partners and leaders to outline their ambitious strategy to accelerate print sales across Europe.
It has been a busy time for Xerox in recent months, as the integration of the Lexmark business has gathered pace and the company has unveiled its revised management structure and renewed go to market strategy in EMEA. But now the changes have been made, it is important to communicate them to its network of partners, and to this end, partners from across Europe came together on May 11-12 in Frankfurt in Germany, for Xerox’s Western Europe Channel Forum. “It’s always a highlight to see our partners at any event, but this one was different, because we brought together what was traditionally Xerox partners with Lexmark partners for one of the first
times in the same forum,” says Matt Raab, director of global portfolio marketing at Xerox. “It was good to see the interactions and the strong engagement between everyone.” Also at the event, Xerox lifted the covers on some of its new A3 and A4 devices that will be launched later this year, along with the services that will go with them. “You felt the momentum there,” he adds. “The company is headed in the right direction, especially as we unveiled this new kind of go-to-market for Western Europe.” One of the themes of the Forum was Accelerating the Pace. “For us, that’s shifting from integrated planning into execution mode,” explains Matt. “Now
Matt Rabb
xerox.co.uk
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