XEROX
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operator doesn’t need to know how to do certain functions.”
Future Looking to the future, Matt is bullish about the prospects for Xerox. “We’re going to accelerate the pace and focus on executing that go-to-market model,” he says. “That means strengthening those partner engagements across print, services and software solutions, the whole ecosystem that we’re creating around the workplace and around production. We are laser focused on that right now. “For the wider market, we expect to see continued demand for more secure, more efficient print devices with simplified deployment and management. Again, that’s a theme that’s been strong for some time now and it’s about positioning Xerox as a provider of that. “The future is going to be shaped by broader product portfolios and more reliance on the partner ecosystem, with the partner front and centre for their clients. Automation and AI will also heavily influence what we will bring to market to help partners. There are a lot of opportunities in the marketplace for Xerox and our partners now and in the future.” n
Thomas Valjak talking at the Channel Forum
though some may or may not know how it might apply to their business. We don’t do AI for the sake of AI: we want to deliver tangible value to the customer. What you see now is a lot of AI used behind the scenes to improve the reliability and servicing of those devices. “We also focus on the data and information moving through the device itself. What can we do with AI there, how can we make that more valuable to the business? The AI conversation is definitely here, just like it is everywhere else. “We are also looking at how we can use AI to introduce some intelligence into the product and automation so that the
We're going to accelerate the pace and focus on executing that go-to-market model. “ ”
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