REMANUFACTURED PRINTERS
Second life, first option As businesses increasingly look to become more sustainable and engage with the circular economy, remanufactured products such as printers are now becoming more popular – and resellers should be getting involved with this market.
With sustainability becoming an increasing priority for many businesses, they are seeking different ways to reduce their carbon footprint, as well as engage with the circular economy. One option that is gaining traction in the market currently is for remanufactured devices, including printers. Richard Wells, head of market development at Epson Europe, says demand for refurbished and remanufactured printers is growing. “This is driven by customers’ increasing focus on sustainability, value and circular economy principles,” he says. “Epson’s own programmes, such as the availability of refurbished printers through authorised channels, reflect sustained customer interest — particularly in education, public sector, and cost conscious business environments where lifecycle value matters as much as upfront price. “This trend aligns with a broader industry shift towards extending product
life and reducing waste, as organisations look to balance environmental targets with financial pressures. Epson’s Environmental Vision 2050 goal is an example, which emphasises extending product life and reducing waste as part of wider sustainability goals.” Craig McCubbin, managing director at Brother Industries UK, agrees that demand for remanufactured products – consumables and devices – continues to rise. “This is particularly as vendors invest in and develop new technology to make the process more accessible,” he says. “European markets seem to be further ahead than the UK in adopting remanufactured devices. In France, we know that public sector tenders are clear in specifying remanufactured printers – it won’t be long until this extends to the UK, which we’re already ramping up capability for and where demand for remanufactured consumables is strong.”
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Remanufactured printers contribute to waste reduction, lower raw material use, and reduced carbon impact, by keeping products in circulation for longer rather than replacing them prematurely.
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