COMMENT
Safety first Security and confidentiality are crucial to any business, yet it can still so easily be neglected, especially with networked printers and printed documents if they aren’t shredded – and this is something resellers need to hammer home, especially to smaller customers.
Small- and medium-sized businesses (SMBs) really aren’t set up for the effects of a data breach. We’ve all seen headlines about big companies that have
and into their home office – and these still need to be disposed of properly to avoid potential data breaches. This is where confidential shredding comes in – and there are plenty of options
Dan Parton
been hacked and how they have lost millions due to that, but they have been able to absorb those losses and carry on. But your average
available. Read more on p36. Elsewhere in this issue, we look at a growing section of the market that helps goods to get to their destination
SMB doesn’t have the luxury of millions in the bank, and a data breach can prove fatal. This means security, especially cybersecurity, is paramount and all endpoints need to be protected as it is accepted now that cybercriminals will target businesses of any size, not just big companies. This includes printers which, as part of a network, are at risk as much as any other endpoint in a business. Yet these can be overlooked, especially by SMBs that may not have in-house tech expertise. This is where resellers have an important role in advising customers on this and ensuring they get the right solution in place. Read more on p42. Another potential security risk comes from physical documents that aren’t properly disposed of once they have outlived their useful lives. With the sustained popularity of hybrid working, employees are increasingly taking confidential documents out of the office
safely – thermal label printers. With the rise of e-commerce, demand for thermal label printers is growing across a range of sectors, and this is set to continue. But customers are exacting in their requirements – especially connectivity and sustainability – so if resellers can take that into account, there are opportunities to be had. Read more on p25. This all shows the crucial role resellers have in keeping customers safe and at the cutting edge of technology and demonstrates once again that they are not just sellers, but trusted partners. As always, I hope you enjoy the issue. Print in the Channel is for everyone in the print channel, so if there is a topic that you would like to see covered in a future issue – or you have a press release or opinion piece you would like to submit for consideration for publication – please drop me a line at dan@newsinthechannel.com. n
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