EAGLE EYE – BI
Inkjet printers
Inkjet printers are no longer just about putting ink on paper, they're about matching the right solution to the right workflow. Stock in the Channel search data shows buyers are increasingly shopping by capability, although SKU searches remain the lion’s share, signalling a shift towards feature-led purchasing. Whether it’s home offices, SMBs or creative professionals, customers are prioritising connectivity, flexibility and lower running costs over simply finding the next printer in a product range.
An impressive 96% of inkjet printers attracting searches include Wi-Fi, compared with just 56% of dormant products, highlighting wireless connectivity as the new baseline rather than a premium feature. While model-specific searches such as BX110, TS705a and ET-14100 still dominate, reflecting high purchase intent, there is growing momentum behind broader searches like ‘wireless printer’, ‘A3 colour printer’ and ‘Epson EcoTank printer’. This mirrors wider UK market trends, where manufacturers continue to invest heavily in wireless printing, mobile connectivity and refillable ink tank
technology to meet changing customer expectations. Looking ahead, the opportunity for the channel isn’t simply stocking more printers, it’s making them easier to find. As buyer behaviour shifts from exact SKU searches to need-based discovery, category pages and merchandising become just as important as product listings. The resellers that win will be those who surface the right printer for the job, whether that’s an A3 office workhorse, a mobile printer or a high-volume ink tank device, ensuring customers can shop by what they need, not just what they already know.
Wickus Bester B2B Statistical analyst
stockinthechannel.co.uk
0.16%
Inkjet printers Q2 2026
13.17%
59.95%
Top performing brands (by total searches)
Brand
Data is indicative of the brands listed on Stock in the Channel
Epson Canon HP Brother
For more information about inkjet printers and market intelligence email: BI@stockinthechannel.com
26.72%
52
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