Print in the Channel - #39

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other words, auto-deploy the right printers to the right users. No scripts, no mixed OS environment or Windows-on-ARM headaches, and no hassle. The result is fewer helpdesk tickets and happier users, which is, after all, what the world is always shooting for. Eliminating print servers This isn’t the only benefit of shifting to a cloud printing solution, and it won’t be suitable for every organisation, but it’s still worth mentioning. By shifting to serverless or minimal-on-prem print infrastructures, users get all the advantages of centralised management, scalability and reduced footprint. It also reduces the number of servers that need to be updated, patched, monitored and secured. Simplified IT operations With centralised dashboards, policy-based driver deployments, cloud-driven device onboarding and easy-to-read analytics, print management becomes much less labour-intensive. IT

If an organisation is championing a cloud-first or cloud- native strategy, but still running legacy print servers, they really need to think: ‘Is print the missing piece of the puzzle? Is it our weak link?’

teams can spend time on innovation, not troubleshooting print queues. If an organisation is championing a cloud-first or cloud-native strategy, but still running legacy print servers, they really need to think: ‘Is print the missing piece of the puzzle? Is it our weak link?’ I see it all the time: new cloud setups mixed with legacy print servers, where the integration’s so bad IT literally needs to visit someone’s desk to show them how to print in colour. That is not a good use of anyone’s time. It’s quite possible, by giving print less attention, businesses may be introducing inefficiencies and security risks into an otherwise modern infrastructure. The answer? Don’t let your customers forget about print. Don’t let them leave it behind, forgotten on a server. Work with them to ensure they treat it for what it is: a critical piece of their cloud-first strategy. n

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