CLOUD PRINT MANAGEMENT
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Louella. “There are lingering concerns around functionality when compared to on-premise solutions, but vendors are working hard to close any gaps. Modern cloud platforms increasingly offer secure pull printing, support for zero-trust architectures, identity-provider integration, encryption and centralised policy management. As SMBs work to build more sophisticated and secure technology stacks, these features are becoming key decision-making influences. “At the same time, ease of use through serverless deployment, automated updates and simplified administration reduce the workload on lean SMB IT teams.” Stuart adds that many SMBs are mindful of the high-profile cyberattacks that targeted well-known brand names and are conscious of the business and reputational damage those brands suffered. “In some cases, it was security vulnerabilities in the supply chain that were the hacker’s route into those organisations,” he says. “Many SMBs supply to globally recognised brands, or even large organisations, and no SMB wants to be the cause of its client’s downfall, not to mention wanting to protect their own business. “Ease of use is vital for SMBs because they need their time to be invested in running their business, and not having that slowed or hindered by obstructive or outdated IT solutions.” Effective solutions For SMBs, particularly those with hybrid workforces, there are a range of features that an effective cloud print management solution should include. Stuart says flexibility is key. “It lies at the heart of all our offerings, because customers have different needs, requirements and hosting policies,” he explains. “To that end, we offer PaperCut Hive and PaperCut MF. Hive is our fully hosted, cloud-native solution, while PaperCut MF provides even more flexibility. It can be
“A reseller that has taken the time to understand the SMB, its goals and ambitions and the role that tech – including the cloud – can play in getting them there is an invaluable asset. SMBs approach investments very cautiously because they have smaller budgets and safety cushions to absorb the impact of any bad decisions. “Helping SMBs understand how and why cloud-based print provides robust security and how it delivers the accessibility and scalability they need presents an opportunity to work in an advisory capacity. Therefore, SMBs require the reassurance of a long-term tech partner, as much as they need a specific tech solution.” Ease of use and security Ease of use and the security of solutions tend to be two of the top concerns of SMBs when considering cloud print management. “Security is the number one adoption concern, while ease of deployment and management is a major driver,” says
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Helping SMBs understand how and why cloud- based print provides robust security and how it delivers the accessibility and scalability they need presents an opportunity to work in an advisory capacity.
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