PRODUCT LAUNCH BROTHER UK SMART SERIES
range gives resellers a strong productivity and cost-efficiency proposition for customers managing heavier workloads. The Business Smart X-Series, comprising the MFC-J5115DW and MFC- J5117DW, is designed for mid-sized workplaces with more demanding print requirements, giving resellers greater scope to tailor their proposition around high-volume customer workloads. Different paper handling capacities and in-box ink yields allow partners to match configurations more closely to individual business requirements. The devices are also available through Brother’s portfolio of managed print services, providing partners with an opportunity to build recurring revenue and extend the customer relationship beyond the initial hardware sale. Sitting below this is the Business Smart Series which comprises the MFC- J5010DW and MFC-J5110DW for home and small office customers. They are fully compatible with the Brother Connect app, which provides customers with discounted supply offers, printer insights – such as monitoring ink and toner usage – and extended warranty benefits when using Brother Genuine Supplies. Sustainability With sustainability a priority for small businesses, Brother has been careful to factor this into the design of the new printers.
For instance, the new models incorporate up to 30% recycled plastic, have achieved Blue Angel certification and are shipped in fully recyclable moulded-pulp packaging, removing the need for expanded polystyrene. Simple and dependable The new printers are designed to tap into what customers want, which is simple to use devices. “We know customers increasingly want technology that is simple, dependable and easy to live with,” said Greig Millar, chief revenue officer at Brother UK. “They’re looking for products that fit naturally into the way they work and help them stay productive without demanding constant attention. These latest additions to our inkjet portfolio have been developed with that in mind. “MAXIDRIVE gives resellers a clear performance story to take to customers, backed by smarter maintenance, high- yield consumables and fast print and scan speeds. Combined with Brother’s MPS and subscription services, the new devices also help partners build trust with customers and ensure they keep coming back.” Through BrotherZone, partners also have access to product training, sales enablement resources and marketing assets designed to help drive awareness and accelerate early sales momentum. n
Greig Millar
brother.co.uk
“
[Customers] are looking for products that fit naturally into the way they work and help them stay productive without demanding constant attention. These latest
additions to our inkjet portfolio have been developed with that in mind.
”
printinthechannel.co.uk
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