COMMENT
Grabbing opportunities The print channel is evolving quickly, and it is presenting plenty of opportunities across the sector for resellers to add to their offering and boost their sales and bottom line.
The economy is in a period of fast change, fuelled by the rapid development of AI and its increasing range of applications for businesses. As with all change there are risks but also
refresh their multifunctional printer (MFP) fleets – something that has been put off for, in some cases, years. But what customers want from MFPs is changing and resellers need to be alive to this in conversations about fleet refreshes. Read more on p44. Elsewhere, we review the recent Print Show, which showcased some of the innovations in the large format print sector, with a range of new technology on show from a range of manufacturers. What shone through at the Show – where attendance was up year-on-year – was a sense of optimism in this part of the sector, with demand for devices on the up as innovative companies look to exploit the technology. Read more on p30. The pace of evolution shows no sign of letting up, which means that the opportunities that exist now have the potential to grow further, so resellers and MPS providers must ensure they are in the right position to capitalise on them. As always, I hope you enjoy the issue. Print in the Channel is everyone in the print channel, so if you have any topics that you would like to see covered in a future issue – or you have a press release or opinion piece you would like to submit for consideration for publication, please drop me a line at dan@newsinthechannel.com.
Dan Parton
opportunities for those willing to adapt quickly – and the print channel is no exception. For instance, AI is becoming increasingly important in managed print services (MPS), as customers increasingly demand it as part of their solutions. AI can also
make a difference to MPS providers’ own business operations too. But MPS providers must ensure that where they use AI it solves a problem a customer has and delivers value. Read more on p35. Labelling is another sector that is evolving quickly, with smart labels becoming increasingly used, especially in sectors such as third-party logistics (3PL), which are under increasing pressure to deliver goods faster and more efficiently. Labels are a crucial aspect of this and, by extension, so are the printers that print the labels, and this presents plenty of opportunities for resellers. Read more on p40. The office print market is also changing. With more people returning to the office, managers are increasingly looking to
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