XEROX
Forward together Xerox has recently announced a new global print go-to-market structure, as the company seeks to drive growth in key areas with a partner-first approach – and there is confidence that the company can deliver value to partners and customers.
Xerox recently announced its redesigned global print go-to-market structure, which unifies sales engagement, sharpens regional focus and aims to drive growth across key solution areas. The redesign is part of Xerox’s ongoing reorganisation after the company acquired Lexmark last year and drive to make the expanded company as successful as possible. At the same time, Xerox announced a raft of leadership appointments to reinforce the new structure, including installing Thomas Valjak as Western Europe Channels and Partners lead and Danny Molhoek as Western Europe Managed Accounts lead. Danny will oversee the team that will target specific accounts, focusing on the larger, corporate customers that Xerox deals with. Meanwhile, Thomas’ role involves leading Xerox’s partner engagement and driving sales opportunities together
with its partners into the SMB space and others that aren’t corporates. “We are going in with the entire Xerox portfolio to try to establish relationships, understand their problems, needs and requirements, and see what from within the Xerox portfolio we can position for them moving forward,” he explains. Partner-first strategy Xerox’s new structure is part of the company’s partner-first strategy to drive sales. “This is about strengthening our partner-first approach,” says Thomas. “Our partners bring additional capabilities that complement Xerox’s strengths, allowing us to deliver more complete, outcome-led solutions for customers. “Where customers choose to work with a partner, we fully support that model, using direct engagement only where it’s specifically required.” Danny adds that the teams are working with Xerox’s entire product portfolio,
Thomas Valjak
xerox.co.uk
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Our partners bring additional capabilities that complement Xerox’s strengths, allowing us to deliver more complete,
outcome-led solutions for customers.
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