PAPER
contribute to overall performance, quality and broader sustainability goals. “Conversations should move beyond price and volume to focus on how different paper types align with specific applications and business objectives,” he says. “At Canon, we support this by providing partners with clear guidance and proof points, including certified paper ranges and transparent environmental credentials. This empowers resellers to have more informed and tailored conversations with customers, helping them to understand the impact of their choices.” Evolving trends In the coming months and into 2027, there are various trends that commentators see developing among customers. “Customers' focus will remain on sustainable solutions and as ESG commitments and regulatory pressures continue to increase, sustainability will remain the primary driver of paper purchasing over the next 12 months,” says Scott. “Products that meet strong sustainability standards and responsible sourcing practises will remain a key area of focus. “Our Red Label Zero paper range, for example, is climate-compensated
and certified by the FSC® (Forest Stewardship Council) and EU
EcoLabel, providing customers with reassurance around responsible sourcing while maintaining the quality and reliability they expect from their print materials. “By educating customers on the role that paper and consumables play across the full product lifecycle, resellers can help organisations make more balanced and informed decisions, aligning print strategies with operational needs and sustainability goals.” Paul adds that purchasing behaviour is expected to become more strategic. “With businesses prioritising suppliers who can offer a broad, sustainable range alongside consistent availability,” he says. “As a supplier, Premier is well positioned to support this shift, with a diverse paper portfolio across key, well-known brands to meet evolving customer demand.” Steve anticipates that demand for office paper will remain relatively flat in the coming 12 months, adding that if the situation in the Middle East continues for an extended period that could impact prices. “Paper is an expensive commodity to move around for little margin,” he notes. He adds that while paper will remain a staple for resellers – as will ink, toner and the like – resellers will look to a wider range of products, including workwear, janitorial and furniture to make the margin they require. n
“
...Resellers should focus on sustainability,
reliability of supply, and cost-effective products that align with environmental expectations, including responsibly
sourced papers and recyclable,
plastic free packaging.
”
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