ENERGY EFFICIENT PRINTERS
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especially across large printer fleets.” Angela agrees that costs can be reduced in practical ways: through lower energy consumption in day-to-day operations, reduced paper use through duplex printing and longer-lasting components that lower the total cost of ownership over time. “We have had customers report that a reduction in printer fleet and paper use helped them reach net-zero goals and save six figures annually,” she says. Reseller tactics For resellers selling to customers that are looking closely at any spend, there are certain qualities of these printers they should highlight to help close the sale. “Resellers should position energy-efficient MFPs as environmentally responsible while also having the potential to lower operating costs,” says Tony. “The focus should be on total business value, in addition to sustainability. Key points to highlight include lower total cost of ownership through reduced energy use, less maintenance, and longer device lifespans, translating into cost savings, reliability and less downtime. It’s also important to connect these benefits to customers’ ESG goals and regulatory requirements, supported by clear, measurable data.” Angela notes that Scope 3 emissions, lifecycle costs and ESG credentials are now standard considerations in procurement decisions. “Customers need to understand that the right device choice has a direct impact on their carbon reporting, their energy spend and ability to meet supplier requirements further up the supply chain,” she says. Lynne adds that resellers should also emphasise that energy efficiency now goes hand in hand with performance, security and reliability. “They can help customers modernise their print environments without trade-offs while meeting sustainability-related expectations,” she adds. n
More than just energy savings But energy efficient printers can bring more than just energy and carbon savings to businesses – they can also bring down costs, which is crucial in the current uncertain economic times. “Modern energy-efficient print technology is engineered to lower consumption without compromising performance,” says Lynne. “Xerox energy- efficient printing products are designed to operate at approximately 25–30% below Energy Star electricity consumption limits, helping organisations cut the energy associated with everyday document workflows and demonstrate consistent year-on-year reductions. “In addition, our cloud-based programmes deliver energy savings by eliminating dedicated, site-based print servers and leveraging shared computing resources in the cloud.” Tony agrees that energy-efficient MFPs can deliver meaningful cost savings while also reducing energy consumption. “Lower power usage directly cuts energy bills, particularly in high-volume environments, while efficient technologies typically require less heat, fewer moving parts and less maintenance,” he adds. “This can extend device lifespan, reduce downtime and improve overall productivity. “Over time, these combined benefits – lower energy costs, reduced service needs and increased uptime – can significantly lower total cost of ownership,
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Key points to highlight include lower total cost of ownership through reduced energy use, less maintenance, and longer device lifespans, translating into cost savings, reliability and less downtime.
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