PREVIEW 2026
Andy Muskett , director UK channel partners, Xerox We're confident about 2026. We're focused on protecting our core
more proactive support. The real opportunity lies in using these tools to deliver smarter, more differentiated services that improve customer experience and operational efficiency. Sustainability remains central. Customers increasingly focus on reducing waste, digitising workflows, and meeting ESG commitments through durable hardware, remanufacturing, cloud management and hybrid working support. This coming year, adaptation is the biggest challenge. Partners must evolve their business models, skills and offerings more quickly as consolidation continues and expectations rise. Balancing cost pressures with investment in new capabilities, AI-enabled services and sustainability solutions will be critical. Success depends on choosing the right vendor partnerships and focusing on service quality and long-term value over short-term volume. The channel's role is expanding. Those embracing change will find real opportunity, and we're committed to supporting partners with the products, programmes, and platforms they need to build future-ready, profitable businesses. n
print business while expanding into complementary services that help partners diversify and build sustainable growth. The Lexmark integration has broadened our portfolio and enhanced our ability to support partners across a wider range of customer needs. With greater scale and deeper expertise, we're well positioned to support partners in a changing market. For the wider print channel, 2026 will bring adjustment and opportunity. Market consolidation continues, creating space for stronger, more agile partners to differentiate themselves. Partners aligned with vendors offering stability, portfolio breadth and clear vision will be best placed to succeed. SMB customers particularly want simplicity, reliability and value, including streamlined fleets, secure devices and solutions that improve efficiency rather than just adding technology. The convergence of print and IT will accelerate. AI, automation and analytics are becoming embedded in managed services, enabling predictive maintenance, better usage insights and
Andy Muskett
www.xerox.co.uk
Cinzia Gandini , general manager EMEA, Katun I am very positive about the prospects for Katun in 2026. While 2026 will continue
meaningful, long-term growth for our partners. The print industry will continue to evolve in 2026 as customer expectations shift and print volumes stabilise at lower levels. Companies that embrace change, listen closely to partners and focus on genuine customer outcomes will be best positioned to succeed. Sustainable growth will come from building true 360-degree partnerships, helping customers streamline operations and integrate solutions effectively, rather than solely selling devices.
to bring change across the industry, it also presents significant opportunities for growth. At Katun, we remain focused on helping our partners succeed in a complex market. With nearly five decades of experience, a robust portfolio, and a dedicated team, we deliver solutions that combine efficiency, sustainability, security and cost predictability. With our Arivia MFPs, workplace solutions, OEM- equivalent supplies, and award-winning support, Katun is well positioned to drive
Cinzia Gandini
www.katun.com/eu/
CONTINUED
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