LAMINATORS
Current trends While demand remains strong for laminators, what customers demand of them is changing. “Our 2023 consumer research confirmed that customers continue to prioritise products that are easy to use and free from issues such as jamming,” notes Martina. “We’ve found that the main cause of jams is often the use of low-quality pouches, so we always recommend using the best quality you can afford to achieve optimal performance. With our GBC and Leitz brands, we’ve developed an integrated ecosystem of machines and pouches that work seamlessly together, delivering reliable results and a good long-term investment.” Annaliese agrees customers want laminators that are jam-free, but that also start quickly – ready in 30–60 seconds – are safer to use (auto shut off after inactivity), and complete jobs faster with consistent, high quality results. “Sustainability is increasingly important too, which is why the new Fellowes recycled content pouches resonate strongly as they offer perfect lamination with significantly reduced environmental impact,” she adds.
Fellowes’ new 50% recycled pouches.” Martina agrees that high quality and ease-of-use is a big area to focus on. “At ACCO, we promote and sell premium products that are designed to last, rather than needing to replace a laminator that may fail,” she adds. “Our latest GBC laminators not only look great but have improved features with quick warm up times, fast speeds and intuitive user interfaces. All our models have built- in sensors which after 15 minutes of inactivity products go into standby, pro- actively reducing power consumption. “Resellers can also take advantage of dual brand cross-sell and upsell opportunities with ACCO UK’s range of laminators, binders, shredders, trimmers and guillotines, all working together as a system.”
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Demand should remain strong as organisations continue to rely on printed communication and prioritise durability, professionalism, and sustainability,
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Reseller conversations When talking about laminators to
Future It is expected that demand for laminators will remain strong. “Lamination continues to play an important part in people’s everyday lives,” says Martina. “Events like the pandemic created demand as more people needed to print signage around offices, leisure and retail environments.” Annaliese adds: “Demand should remain strong as organisations continue to rely on printed communication and prioritise durability, professionalism, and sustainability,” she says. “With the shift toward greener consumables, laminators and environmentally friendly pouches offer a reliable growth opportunity for resellers.” n
customers, there are certain benefits that resellers should be highlighting. Annaliese says resellers should talk up the features of laminators. “Things like fast warm up and rapid throughput, anti-jam technology for frustration free use and auto shut off for energy efficiency and safety. “Also highlight the high clarity results that make documents more durable and long lasting,” she adds. “And the wide range of applications: presentations, signage, reusable classroom materials, warehouse instructions, ID cards, training content and frequently handled documents. Also, sustainable consumables options, especially
Annaliese Curtis trade marketing manager – UK & Ireland
fellowesbrands.com
printinthechannel.co.uk
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