PRINT WORKFLOW AUTOMATION
Going with the flow As many businesses look to increase efficiency and reduce costs, as well as future- proof their print environments, a growing number are turning to print workflow automation solutions to help achieve this – and this presents opportunities for resellers.
For many businesses, these continue to be tough trading times, with slow economic growth and increasing costs putting pressure on margins. To help combat this, businesses of all sizes are looking to ways to cut costs in the running of their operations and increase efficiency. One area an increasing number are looking to for these savings are print workflow automation solutions. Stuart Brookes, PaperCut's EMEA regional lead and head of sales & channel, says that demand for print workflow automation is increasing. “External economic factors like rising energy costs and the increase in the minimum wage and National Insurance contributions have hit all businesses, particularly SMBs,” he says. “Many are investigating new ways to increase efficiency, reduce costs, errors and waste, while futureproofing their print environment. That’s ramping up demand for print workflow automation solutions. They add tangible business value at a
time when organisations are looking at all options to help bolster their overall competitiveness.” Marcin Pichur, regional vice president sales at DocuWare, agrees that there is clear and sustained rise in demand for print workflow automation. “Large enterprises in the likes of highly regulated sectors such as healthcare, legal, finance and government are leading the charge, but mid-market organisations and SMBs are rapidly following as they confront the hidden costs of manual document handling, compliance exposure and operational delays,” he adds. “The driver is simple. Businesses increasingly recognise that print is no longer an isolated function but a critical touchpoint in the flow of organisational data.” Rick Dove, pre-sales technical specialist at Epson UK, concurs that businesses in regulated sectors are driving the increase in demand for print workflow automation. “While interest spans many sectors, workflow automation is most beneficial in environments where printing remains critical to business operations and tightly regulated,” he says. “In particular, the healthcare, legal, and education sectors are increasingly prioritising workflow automation to handle high volumes of sensitive documents while maintaining security and compliance. In healthcare, for example, automation helps streamline the production of patient records, consent forms and administrative documentation while reducing manual handling and the risk of error.”
Stuart Brookes EMEA regional lead and head of sales & channel
papercut.com
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