PRINT WORKFLOW AUTOMATION
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says. “Rather than complex or heavily customised systems, organisations want automation that can be deployed quickly and managed centrally, without placing additional strain on IT teams. “At the same time, security also remains a critical requirement, particularly in regulated sectors, with customers expecting workflows that support data protection and compliance as standard. Alongside this, there is also a growing interest in solutions that support lower energy consumption and more efficient use of resources.” Reseller conversations Print workflow automation is still an evolving medium, and some businesses are still wary of adopting it. But this is where resellers have a crucial role to play and there are certain benefits that they should be highlighting in conversations about it with customers. “As a starting point, a reseller can outline how an automated print workflow can be an integral part of their customer’s broader digital transformation journey, aligning with their strategy to migrate all core services and applications to the cloud,” says Stuart. “Drilling down into the details, it’s right that resellers focus on the process efficiency and security benefits that an automated print workflow can deliver, as well as the support it offers hybrid workers, too; when remote print is unmanaged, it can often be the weak link in the security chain.
“They should also explain how scalable cloud-based automated print workflows are, and how they can adapt quickly and easily in line with an organisation’s growth and ever-changing market dynamics.” Marcin adds that for resellers, the most effective conversations start with uncovering the true cost of the status quo. “Many organisations underestimate the operational drag created by manual workflows,” he explains. “By reframing print automation as part of a broader intelligence strategy – not a one-off digital project – resellers can position themselves as long-term advisors rather than transactional suppliers. Demonstrating how the likes of IDP integrates with existing systems also helps partners elevate their offering and unlock recurring revenue opportunities.” Future Marcin expects that over the next 12–24 months, the print workflow automation market will accelerate. “AI driven automation will become standard, not optional,” he says. “Partners who embrace value-added services, continuous enablement and deeper collaboration will be best placed to thrive as customers seek smarter, more connected and more compliant print ecosystems.” n
Rick Dove pre-sales technical specialist
epson.co.uk
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Customers are increasingly
demanding cloud- first, secure, and low-maintenance print workflow solutions that fit naturally into their existing IT environments.
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printinthechannel.co.uk
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