RFID
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like GS1 and the RAIN Alliance to ensure our printers correctly and sufficiently support various encoding standards, even as they evolve. “Customers obviously want reliability and our RFID printers are not just physically robust and capable of handling challenging environments and workloads but also technologically advanced. And RFID tagging can be automated with our print engines.” Aileen adds that, fundamentally, customers want a solution that they don’t need to think about. “They need a solution that they can trust to work first time every time, regardless of variables such as the environmental conditions,” she says. “RAIN RFID labels provide this trusted functionality to capture data that can then integrate seamlessly into an organisation’s wider supply chain management software to provide actionable insight, regardless of form factor.” AI impact As with the rest of the print sector, AI is impacting the development of RFID labelling. “AI allows for much greater volumes of data to be reviewed and analysed that would otherwise not be possible manually,” says Aileen. “This unlocks a host of options for those who deploy RAIN RFID labels, supporting enhanced, real-time tracking of raw materials and finished goods throughout any given supply chain. “Additionally, AI tools can monitor
the movement of all RAIN labels in a system for any supply chain choke points far more efficiently than would be possible manually, helping to identify vulnerabilities and divert additional resources before they have chance to undermine production.” Benoit notes that in the retail sector, AI and cloud platforms personalise shopping, automate inventory tracking, and secure transactions. “AIDC solutions, including Digital Link, barcode scanning and RFID enable real-time product tracking, enhancing omnichannel operations and consumer transparency,” he adds. “Also, as reverse logistics networks become more complex, RFID provides a reliable data layer that automation and AI can build on.” Reseller conversations When talking to customers about RFID labelling solutions, there are various things that resellers should highlight. “When choosing an RFID solution, customers need to first consider what business problem they’re trying to solve, like optimising retail labour forces and getting them off mundane, repetitive tasks like inventory checking and onto the shop floor interacting with customers and driving sales,” says Benoit. “However, we can’t stress strongly enough the importance of working with a partner who’s capable and competent in RFID. It’s not just about the technology; it’s also about the people and the
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When choosing an RFID solution, customers need to first consider what business problem they’re trying to solve, like optimising retail labour forces and getting them off mundane, repetitive tasks like inventory checking and onto the shop floor interacting with customers and driving sales.
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