PAPERCUT PARTNER SUMMIT
View from the summit PaperCut held its virtual 2024 Partner Summit recently, where the company unveiled its new subscription licencing model and other options designed to bring benefits to customers, as well as reflecting the positivity in the sector currently.
PaperCut’s annual Partner Summit is a highlight in the calendar for the company and its partners alike, and the 2024 edition was no exception. One of the main headlines of the 2024 Partner Summit, hosted virtually on 4 June, was the introduction of PaperCut’s new subscription licencing model. This will be offered alongside its existing perpetual licensing options for PaperCut MF, its powerful, all-in-one print management solution for printers and multifunction devices. The introduction of the subscription pricing model unifies subscription pricing with PaperCut Hive and enables PaperCut’s channel partners to offer customers more choice with respect to the pricing model best suited to their current and future print needs. Event highlights PaperCut’s new subscription model aims to bring multiple benefits to customers, according to Stuart Brookes, PaperCut's EMEA head of sales and channel. “IT is in a constant state of evolution, that’s what makes this industry so exciting,” he says. “Most recently, digital transformation has, among other things, driven significant changes in how and where we house compute, server and storage resources. This has fundamentally changed the way organisations manage their IT infrastructure, and cloud-hosted Software as a Service applications are now commonplace; and they need to be, given the rise in hybrid working and the requirement for business to be more agile and resilientt in the face of market
challenges. “It was inevitable that print would follow suit; but migrating print to the cloud means that ISVs need to re-think established pricing models, because customers now expect to pay for print in the same way they pay for other cloud-based services, hence PaperCut introducing a subscription pricing model.” Stuart adds that the Partner Summit enabled PaperCut to outline how the expansion of its licencing model offerings will benefit partners by helping them to build even better long-term, value-add, relationships with their customers, while also boosting the margin they make on PaperCut solutions. It was also an opportunity to reassure them that, while the SaaS norm is to move to a subscription model, PaperCut believes that customers’ needs’ and flexibility should be at the heart of the licencing agreement; they should have the option to choose the pricing model that’s best for them,” he adds. “Nor do we think that customers should be penalised for their preferred licence choice, which is why PaperCut customers will pay the same subscription fee regardless of choice between self-hosted, private cloud or public cloud hosted. “In the meantime, customers with a preference for perpetual and maintenance still have that choice. That option enables our channel partners to offer their customers more choice with respect to the pricing model best suited to their current and future print needs. And, judging by the feedback we had during the Partner Summit, our channel partners agree.” The subscription model also ties in with PaperCut Hive. “PaperCut Hive is popular with end users because it brings the power, control, security and savings of print management traditionally enjoyed by large businesses to organisations of any size, even the smallest around the world, while still helping IT infrastructure consolidation and removal,” says Stuart. “Our subscription option adds to its appeal
Stuart Brookes head of sales and channel, EMEA
papercut.com
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PaperCut believes that customers’ needs’ and
flexibility should be at the heart of the licencing agreement; they should have the option to choose the pricing model that’s best for them.
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