COMMENT
A brighter tomorrow Recent gatherings of people in the print industry have underlined the feeling of optimism in the sector currently and, with innovation to the fore, there is plenty to look forward to too.
There is a distinct feeling of optimism in the print industry right now. I’ve mentioned it before in this column, but it bears repeating, especially after the turmoil of recent years.
While cloud print adoption is growing, there is still some resistance to it among certain businesses, and security concerns are one of the biggest barriers. While the cyberthreats out there are many and varied, so are the solutions that can guard against a breach – and this is something that resellers have a vital role in selling to customers – give them the advice they need to adopt the right solution. Read more on p45. Likewise, there are many threats to print networks, so security is paramount for businesses of all sizes, especially those with hybrid working arrangements, which can be a weak point in the chain. Again, there are a variety of solutions available, and resellers must help customers to navigate the market to find the right solution for their needs. Read more on p34. Elsewhere, there are growing opportunities for resellers in the healthcare sector. Labelling plays a crucial role in the sector, and badly printed labels can cause major problems. But printer label manufacturers have reacted and are providing a range of solutions to ensure labels are consistent and readable throughout their life – something that will only become more important. Read more on p29. These features show how different aspects of the print industry are evolving – and at pace in some cases – and the variety of opportunities out there for resellers to capitalise on. These opportunities are set to grow in the coming years, which means that sense of optimism in the industry is well placed to be realised in sales. As always, I hope you enjoy the issue. If there are any topics that you would like to see covered in a future issue – or you have an opinion piece you would like to submit or a press release – please get in touch with me at dan@newsinthechannel.com.
Dan Parton
It is a feeling around Europe too. At the first drupa trade show in eight years, held recently in Dusseldorf, the growth in the industry was much talked about, as were the innovations currently being seen. Things like automation and artificial intelligence were to the fore at the event, with demonstrations of how it is already influencing the sector and will do so in the future. There were also numerous product launches at drupa from a range of leading manufacturers, containing a variety of innovations. Read more on p14. Elsewhere, PaperCut recently held its annual Partner Summit and, again, there was much positivity shared at the virtual event. While the company unveils its new subscription model to attendees, as well as other things, it also highlighted some of the positive trends in the sector, such as the gathering move to cloud print solutions. Read more on p18.
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