TONERS
According to the company [Brother], it remanufactures or recycle three million toner cartridges every year, saving about 5,300 tonnes of CO2 – equivalent to taking 1,150 cars off t he road. “ ”
customers can return their used toners to us free of charge to be remanufactured and that resellers can use to differentiate themselves as more businesses look to reduce waste and boost sustainability,” says Louise Marshall, director of ESG and organisational development at Brother UK. She points to research carried out in the summer by Savanta for Brother of 1,255 IT decision makers in small- to medium-sized businesses in the UK, Germany, France, Spain and Italy. “Our latest research shows that IT decision makers see recycling as a top sustainability priority for their teams over the next year,” she says. “And that’s why we continue to make strategic investments at our North Wales Recycling Technology Centre - to cater to growing demand from customers wanting to sustainably dispose of supplies. “One challenge we see IT teams face is measuring the impact of initiatives like remanufacturing on the wider business and we’re working with our reseller partners to tackle it. One example is through our managed print service (MPS), where we’re now providing large business customers with reports showing how much carbon they’ve saved by sending their used toners back to us. “We save approximately 5,300 tonnes of CO2 every year by remanufacturing toners and earlier this year we became the first company to be awarded the Blue Angel certification for one of our remanufactured toner cartridges. This came after independent auditors found that more than 75% of our TN-3512 RE toner’s weight consisted of re-used parts. “MPS is also providing a boost to customers’ sustainability given its role in optimising printing fleets. Partners can support customers
with audits that encourage firms to acquire the models that they need, ensuring no unnecessary power usage. Our engineers are always reviewing device designs and have introduced multiple changes over the last few years to improve their sustainability without compromising on performance for customers.” Conversations Trevor adds that resellers have an important role to sell the benefits of sustainable toners customers. “Customers are often under the misconception that to make printing more sustainable, they will have to spend lots more money,” he says. “For Kyocera’s dealers this is a barrier that can easily be overcome once they show customers how Kyocera’s long life drum technology and clever product design can deliver cost savings and sustainability.” As environmental considerations continue to become more important to businesses, OEMs such as Brother and Kyocera will concentrate on finding ways to make toners more sustainable. “Kyocera always strive to improve the design of our consumables and, undoubtedly, we will further reduce the number of component parts, increase the ease of recycling and improve the formulation of the toner to maintain image quality while further reducing the impact on the environment,” says Trevor. “In this respect, customers should always consider purchasing original toner cartridges to ensure their environmental commitment.” This shows what manufacturers are doing to help cut the impact that toner cartridges have on the environment and ensure that more are recycled, and the role that resellers must play in this to help end users.
Louise Marshall direct of ESG and
organisational development
brother.co.uk
Customers are increasingly looking for options that do not have the environmental impact but do have recycling options. “
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printinthechannel.co.uk
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