REVIEW OF 2023 Don’t worry. Print happy. CONTINUED LeAnne Foley , head of indirect sales, Toshiba Tec Overall, 2023 has been a progressive year for Toshiba. We’ve had the opportunity to reset and refocus our business; developing new go-to-market strategies that are largely focused on our growing software solutions portfolio. This has enabled us to continue to support partners through challenging times and maintain relationships. The
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Zero initiatives help us deliver top sustainable solutions to our customers and channel partners. Elsewhere, I think hybrid working has had the biggest impact on our business, not only for our own employees, with a better work/life balance, but as we see more end users adopt remote working, we have seen increased interest in digital transformation, which is allowing us to showcase the expertise and products sets we have in our business to help partners respond and diversify their businesses. We are confident about 2024. We’re very lucky to have such great partners in the Toshiba channel network. I’m excited to go into 2024 and continue the great work with the dealers, helping them diversify into new solutions and grow their businesses. We’ve got some new and exciting ideas on how to continue to add value and develop our partnerships further. Watch this space.
past 12 months has also seen us launch a whole new hardware portfolio of A3 and A4 devices – all geared up to supporting solutions seamlessly. In terms of trends, we are seeing an increase in customers wanting to explore cloud-based solutions as they anticipate migrating their infrastructure to the cloud over the next few years – this was a key driver to our investing in our new cloud print software; e-FOLLOW.cloud and e-BRIDGE Global Print. Sustainability is also a hot topic and high on customer agendas and our new product ranges, in addition to our Carbon
LeAnne Foley
toshibatec.co.uk
Chris Bates , business unit director – print and supplies, UK, TD SYNNEX For much of 2023, economic challenges meant softer demand for hardware
and to reduce consumption is driving higher levels of interest in printers with refillable ink tanks. These typically sell for a higher price and, as customers will want to keep them running for an extended period, most customers will also purchase extended
products right across the market – and that affected print as much as any other category, although in recent months we have started to see a return to growth on unit shipments. Interest in managed services and sustainability have grown and I think these two trends will continue to be important over the next 12 months. More end user businesses are willing to look at managed print options now. If partners can offer a service that is simple to understand and administer, cost-effective for the customer and profitable for them, they can start to build up this area of their business into one that will generate a good, regular and predictable income. The desire to be more energy-efficient
warranty cover for these devices. We have seen the print market
experience a resurgence of confidence and demand in the last few months, after a period of decline from early 2023. This trend is expected to continue and even accelerate in the near future, as businesses and home users resume their normal activities and invest in new or upgraded print solutions. Reseller partners need to be ready now to take advantage of this opportunity to support growth in their sales and profits.
Chris Bates
uk.tdsynnex.com
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