Print in the Channel - issue #12

REVIEW OF 2023

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Andy Muskett , general manager – UK channels and managed print services, Xerox UK & Ireland 2023 has been a year of growth in our digital services and solutions proposition. We have continued to spend valuable time educating our channel partners on our clients in the market through well-educated, confident and motivated channel partners.

Over this year, demand for cloud-based services has been growing as customers have accelerated their digital transformation projects. We have seen a customer shift to a desire for a greater understanding of their document environment and solutions such as Xerox Workplace Cloud have helped them gain control, reduce their IT overheads, and provide them a unique platform to drive productivity, security and sustainability. The channel in the UK remains integral to our value proposition to SMB clients. We are very confident we have a strong lineup that will help us to deliver on our objectives in the years to come.

proposition, focusing on our three key pillars of security, productivity and sustainability and supporting them as they evolve their business models to adjust to the changing needs of our mutual clients. We’ve seen significant progress in multiple areas of our business, and our ambition is to build on this momentum as we move into 2024. I believe we have continued as we have over the last few years on focusing on the core values of our people, our sustainability credentials and our re-invention to ensure we are capable of meeting the changing needs of

Andy Muskett

www.xerox.co.uk

Jay Kim , managing director, BIXOLON Europe GmbH The business landscape is changing, we have seen that the way people purchase and use our printing products continues

online, which has led to the need for efficient, clear labelling and receipting solutions. As online shopping continues to rise, business have sought printers that cater to the demands of the expanding digital retail landscape. Secondly, we’re still seeing the effect of compliance regulatory changes from laws such as Natasha’s Law in the UK and food compliancy labelling regulations in Europe, where it is mandatory to provide a label list of all ingredients within pre-packed foods. Finally, data security has also influenced our sales this year with the need for secure labelling to encrypt data on packages using technologies such as QR codes or RFID printing and encoding while tracking and tracing packages. Looking towards 2024, we see the product shortages that were brought on by supply chain disruptions from the pandemic are now over. The channel is becoming more buoyant with key products in stock ready to be shipped. We are also noticing how distributors are also flexing their product portfolios, as they are no longer only stocking the household names but becoming more inclusive working with a range of reliable brands that offer a broader scope of applications at a range of price points that we see continuing into 2024 and beyond.

evolve throughout all our associated industries. We have been faced with the same challenges as all our competitors, but we have made several exciting new product launches across our complete mobile, PoS and label printing solutions, which have filled many gaps within the market. We have also resolved to nurture our sales and customer service offerings, growing our sales team on the ground across the UK and Europe, while taking on more in-country service centres for technical speciality and repairs to increase our global reach. Companies are now recognising the need to be more environmentally aware, as they look to bolster their eco credentials. As a result, we have seen a push in demand for printing alternatives, such as linerless label printing or blue receipting technology. We’ve also seen more customers looking for bundles when purchasing a printing solution. Combining all elements from software to the hardware, resellers are now looking to work with trusted manufacturers with comprehensive in-country tech support. There also continues to be a growth in e-commerce as companies make sales

Jay Kim

bixoloneu.com

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