MOBILE RECEIPT AND LABEL PRINTERS
are paired with a mobile printer to enable click and collect parcel collections or accept payments for goods and rapid receipt printing. However, this efficiency gain can only be enabled with the right kind of mobile PoS and mobile printer setup. It is essentially refining and improving customer experience for many on the shop floor. This technology also has the potential to alleviate painful queues around cosmetics counters, in books stores and shoe retailers, and other related scenarios. For instance, how often have you stood in a queue and have had only one item in your basket, only to find the person ahead of you has a trolley stacked with goods to pay for. This can be immensely frustrating for shoppers. Taking PoS and receipt printers directly to shoppers enables payments to take place where customers are located, removing the need for some queues. This approach can help alleviate those instances where large queues occur, streamlining customer experience for shoppers while retaining sales for retailers. What is more, its use case is powerful for pop-up concessions and food stalls, such as those found in Christmas markets or the walkways of shopping centres. Mobile printing enables greater sales to occur and productivity to be improved. Streamlining orders and Natasha’s Law Many restaurants and food and beverage outlets stand to gain from the operational efficiencies promised by mobile linerless labelling and receipt printing. Restaurants and takeaway food and beverage operators are using linerless labelling to help them comply with Natasha’s Law. This legislation makes it mandatory for any business that produces pre-packed food for direct sale to label it with the name of the food and a full ingredients list, with allergenic ingredients emphasised within the list.
Mobile linerless printers are enabling this to take place effectively, offering businesses a solution that prints this information clearly and legibly for clientele to see clearly what the food is that they are purchasing, along with the full ingredients list, as required by the law. Many people will have increasingly noticed large coffee shop chains and takeaway restaurants using these kinds of printed labels to protect their customers and brands. In addition, mobile receipt printers are also enabling pop-up food and drink stall vendors to print and issue receipts remotely. Further, many modern printers can print receipts and linerless labels, meaning operations and workflows can support business and customer needs accordingly, which plays a part in enabling queue reduction, as receipts and labels are clearly and quickly printed, allowing customers to carry on with their day. Conclusion Over the past 10 years mobile linerless label and receipt printers have increasingly played a powerful supporting role in retail, restaurants and food and beverage scenarios. Labels are responsible for communicating prices clearly to customers. Receipts serve as legal proof that goods or services have been purchased. However, traditionally, the printing of labels and receipts had to take place at point of sale or areas where printers were located. Mobile continues to change this in the retail and the hospitality industry. Linerless labels can be printed and applied just about anywhere in stores and pop-ups – and the same applies to receipts. All these developments are enhancing pricing transparency and contributing towards reducing queues and improving customer experience for shoppers during peak season and beyond.
Jay Kim managing director
bixoloneu.com
Mobile continues to “
change this in the retail and the hospitality industry. Linerless labels can be printed and applied just about anywhere in stores and pop-ups.
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printinthechannel.co.uk
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