NEWS
BIXOLON and OCHNIK partner to drive retail pricing transparency
BIXOLON Europe GmbH has announced a strategic partnership with OCHNIK, a Polish fashion retailer, to improve retail pricing transparency to comply with a vision to meet the EU Omnibus Directive. BIXOLON, in collaboration with LSI Software S.A, has installed more than 120 pairs of BIXOLON XM7-20iWK 2-inch premium mobile label printers within in collaboration with PDA devices. The printer and POS devices will operate across LSI’s POSitive Retail software platform. The new system and printers will ensure consistent pricing messages are delivered to customers throughout price tagging and on display labels, while complying with EU regulations. They will enable staff efficiency and productivity to be maintained and enhanced too and product price updates will be better maintained across the entire store chain. OCHNIK was established in 1989 and has more than 120 stores throughout Poland and is one of Poland’s most recognisable brands. Equipped with premium functions and value-
added software support, the XM7-20iWK 2-inch mobile label printer provides legible, high-volume outputs with diverse fonts, logos and barcodes at speed. This versatility makes it ideal for a range of applications, including markdown labels, replacement tags, leisure
tickets, specimen labels and more. Additionally, this printer seamlessly
Jay Kim managing director
integrates with OCHNIK’s existing ERP system. Since this printer is mobile, employees can carry it around with them and print price and display labels directly on the shop floor as and when necessary. This results in instant updates to promotions and pricing information, helping to enhance the customer experience and meet the EU directive. “The use of mobile printers within retail applications allows powerful productivity enhancements to be gained too,” said Jay Kim, managing director, BIXOLON Europe GmbH. “Here, we see staff no longer have to execute all their printing at a stationary printer – they can take their label printing with them directly to where labels need to be printed and applied.”
bixoloneu.com
Survey highlights rise of technology-infused supply chains to address disruption, uncertainty and cost pressures
More than half (52%) of companies currently host critical enterprise applications in the cloud while 76% believe artificial intelligence (AI) will be an important part of their supply chain within the next three years, according to a report published by Loftware. The global survey, which draws on insights from more than 300 labelling, packaging and supply chain professionals across industries in 55 countries, found that investing in cutting- edge technologies such as cloud computing, AI and IoT solutions is no longer a tactical necessity but an enabler for business growth and agile supply chain operations. This shift in prioritisation has primarily been driven by ongoing supply chain disruption, heightened consumer expectations and growing sustainability demands. “As companies plan for 2024 and beyond, the combination of geopolitical uncertainties, climate instability and the threat of recession
continues to impact companies of all sizes,” said Josh Roffman, EVP of marketing at Loftware. “Organisations are grappling with disruptions that extend far beyond the traditional scopes, requiring a strategic recalibration to weather the storm and emerge stronger in the face of adversity. With this in mind, a commitment to bolstering digital transformation strategies through investment in innovative technologies will be critical to streamline operations, drive growth and increase profitability.” The Loftware report also revealed that sustainability has become a crucial strategic and operational priority for organisations of all sizes around the globe. Of those surveyed, 78% said they have already adopted sustainability initiatives across their organisations due to increased regulations and shifting consumer preferences. In fact, 77% of respondents believe stricter
Josh Roffman ECP, marketing
loftware.com
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