HP AMPLIFY 2025
Future focus The HP Amplify 2025 conference has seen the launch of purported world firsts in the print sector, including protecting against quantum computing attacks and a compact printer capable of handling large format rigid and flexible media.
Nashville, Tennessee in the USA is known as being the country music capital of the world, but for three days in March, it was also the capital of the technological world, as HP Inc held its annual Amplify Conference in the city. From March 17-19, some 1,500 commercial, retail, alliance, distribution partners and customers of HP descended on Nashville for the Ampify Conference, where more than 80 new AI-enabled solutions were introduced and on display in 40,000sq ft of show space. The theme of this year’s event was shaping the future of work, and to empower people and businesses to create and manage their own way of working. As well as unveiling a range of PCs and AI-powered print tools for SMBs, HP also announced enhancements to its Workforce Experience Platform, which have all been built to drive company growth and professional fulfilment. “HP is translating AI into meaningful experiences that drive growth and fulfilment,” said Enrique Lores, president and CEO at HP Inc. “We are shaping the future of work with game-changing AI
innovations that seamlessly adapt to how people want to work.”
Changing how customers print Among the many new launches at the Amplify Conference were innovations in the print sector. For instance, HP announced how it is changing the way customers print and manage documents, making it easier and more efficient with new features and technology. This included two new features to its collection of AI-powered tools that help SMBs simplify and enhance the print experience. The first feature streamlines the process of sharing scanned documents by using AI to summarise them and draft an email with the document attached, allowing for easy sharing via email or chat. The second feature offers automatic and guided redaction to safeguard sensitive information, ensuring that private data remains secure on HP devices without requiring a cloud connection. These innovations aim to reduce the complexity and enhance the security of document handling for small businesses.
Enrique Lores president and CEO
hp.com
HP is translating AI into meaningful experiences that drive growth and fulfilment. “ ”
Protecting against quantum computer attacks One of the most significant
announcements in the print sector was the unveiling of what HP say are the world’s first printers to protect against quantum computer attacks. As Steve Inch, global senior print security strategist and product management lead at HP Inc, noted in a blog, the threat of quantum computers
HP ProStudio 4 AiO G1i AI PC
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