HP AMPLIFY 2025
CONTINUED enabling PSPs to overcome the hurdles associated with rigid printing while taking advantage of new commercial opportunities. For instance, the Latex R530 printer allows seamless adaptation between rigid and flexible applications. It delivers consistent, high-quality output across various media types, which can help PSPs to tap into new markets and expand their print applications. With automatic recirculation and printhead cleaning, businesses can enhance uptime and reduce maintenance costs. The single- phase power system provides effortless installation in limited spaces. Sustainability is a key focus of the printer, with sustainable innovation features like direct-to-rigid printing which reduces waste and UL ECOLOGO®-certified HP Latex Inks. The printer promotes circularity with returnable maintenance cartridges and 25% recycled plastic in its design. Daniel said that this eliminates trade- offs associated with traditional flatbeds for customers and gives small and medium- sized PSPs an all-in-one solution to elevate their operations and scale sustainably. Streamlining workflows Streamlining workflows is something that PSPs are increasingly looking to do, especially to integrate with their technology. Daniel said that the new HP PrintOS Production Hub offers a centralised, real-time platform for order management and remote production control. This software optimises print operations, reducing inefficiencies and errors. With precision, efficiency and control PSPs can enhance their print workflows and deliver superior results. The Latex R530 Printer is expected to be available globally from April. Partner program updates Elsewhere at the Amplify Conference, HP announced new benefits through its Amplify partner program to help
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the Latex R530 printer allows seamless adaptation between rigid and flexible applications.
HP Latex R530 Printer
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partners navigate the evolving demands of the future of work with smarter, more connected experiences. Enhancements include the launch of the Amplify SuperPower Booster, an upgraded compensation structure that rewards portfolio-wide HP sales and supports flexible technology solutions. HP is also expanding the Amplify AI program with new resources and use cases to help partners accelerate adoption. Overwhelming success Neil MacDonald, HP’s UK & Ireland senior channel director, hailed the success of the conference. “The HP Amplify Conference 2025 has been an overwhelming success, reinforcing HP’s commitment to partner enablement, AI-driven innovation, and sustainable growth. “HP continues to innovate and invest in the print sector, ensuring that partners have access to industry-leading security, efficiency, and AI-driven solutions. “A standout development is the new HP LaserJet Enterprise 8000 Series Printers, which are the first in the world to protect against quantum computer attacks. This is a game-changer for businesses in highly regulated industries that need future- proof security. “For SMBs, HP has introduced new AI-powered print tools that simplify and enhance the print experience. "The expansion of AI-powered solutions, from AI PCs to advanced print security and workflow automation, positions HP as a leader in the next wave of digital transformation.”
Daniel Martinez global head and general manager, HP Large Format Business
hp.com
Neil MacDonald senior channel director, UK & Ireland
hp.com
printinthechannel.co.uk
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