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Dr Liz Wilks head of sustainability and puiblic relations
the industry and helping businesses feel better about buying decisions and using paper through their devices. “People want sustainable low-cost paper with a reasonable finish that could go inside or outside the company to the public. The trend will be on sustainable devices and paper suppliers and using software to report on print usage and spend with possible limits. Inaccurate printing is no longer considered disposable and the recycle waste paper containers should be empty as that’s an expense to the business.”
expectations from Europe under the green deal, which this particular sector is ready to take on given its history of certification and traceability under chain of custody.” Reseller conversations When talking about paper to customers, then resellers should look to understand the business’ needs, says Paul. “A printed office document and the impact on its intended recipient rely more and more on the paper it is printed on and whilst there will always be a need/market for cost effective papers, the skill of the reseller lies within understanding the customers’ application as well as understanding their needs, wants and desires,” he says. “In addition, the reseller would be well served to fully to understand the product they are promoting in detail – and then tailor their proposal to meet the customers need.” Michelle agrees: “The reality is the paper is only half the story, and the media type, size, thickness, colour and end design are other deciding factors as is what print type laser or ink jet and finishing it will have,” she notes. “You need to understand the customers documents to be able to advise savings and the customer needs to understand the cost to the business.”
app.co.id
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People want sustainable low- cost paper with a reasonable finish that could go inside or outside the company to the public.
Trends There are other expected trends in
paper purchasing over the coming 12-18 months. “As CEPIs statistics report in 2024 highlights, paper packaging grades are growing, which is no surprise, however, graphic paper is too as people do like to have good quality brochures and books,” says Liz. “The focus on recycling also helps to support the sustainable facets of paper.” Liz adds that copier paper is also set to increase as demand for office printing remains, according to Future Markets Insights. “However, paper supply could be disrupted in 2025 due to the geopolitical situation,” she warns. “In terms of sustainability, the paper industry remains firm with additional
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