MOBILE PRINT IN WAREHOUSING AND LOGISTICS
comply with worker safety regulations.” Harriette adds that sustainability is now a core decision-making factor. “Customers are looking for energy- efficient devices, longer-lasting consumables, and reduced waste through smarter print management,” she says. “Resellers that can support sustainability goals through managed services – such as device lifecycle tracking, preventative maintenance, and eco-conscious supply options – are well-positioned to win long- term business.”
convenient, not every mobile printer will be paired with a dedicated handheld device, according to Bob. “Pairing every device via cable connection, or manually entering pairing information for the first time, is very time-consuming so resellers could emphasise how NFC tap-to-pair is the perfect solution, simplifying device pairing via Bluetooth,” he says. “Our RE310, Alpha- 30R, Alpha-30L, Alpha-40L, Alpha-2R and TDM Series all support NFC.” Future Looking to the future for mobile print devices, as with print devices aimed at other sectors, artificial intelligence (AI) will have an increasing influence over the next 12-18 months. “AI will play a growing role in predictive maintenance, print analytics and process automation,” explains Harriette. “We anticipate printers becoming smarter – able to detect usage patterns, auto- diagnose issues, and adapt to workflow changes in real time. As warehouses evolve toward more intelligent, automated operations, resellers and ISVs will be central to delivering these next- generation, integrated solutions.” Bob adds that there will also be increased adoption of augmented reality in this sector. “This enhances user experience and training,” he says. There will also be an increased focus on sustainability, he adds. “There will be a push towards eco-friendly materials and energy efficiency. In addition, extend mobile device life cycles to meet eco- design and eco-friendly practices.” Connectivity will also be enhanced, Bob says. “There will be enhanced WIFI security and IoT integration for better performance.” This will build on current trends in mobile barcode solutions, such as integration with mobile devices, which give users greater flexibility and cost-effectiveness, Bob adds. He says there are also more cloud- based solutions, which give real-time data access and scalability.
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Emphasising how mobile printing reduces bottlenecks, improves accuracy, and integrates with existing WMS or ERP systems, particularly when supported by ISV- developed apps,
Reseller conversations When talking to customers in the
warehousing and logistics sectors about mobile print solutions, sustainability is just one factor that should be highlighted, according to Harriette. “Resellers should highlight total cost of ownership, operational efficiency, and the value of flexibility in dynamic environments,” she says. “Emphasising how mobile printing reduces bottlenecks, improves accuracy, and integrates with existing WMS or ERP systems, particularly when supported by ISV-developed apps, can be a key differentiator. Offering managed services ensures customers have reliable uptime and support.” Bob adds that although mobile printers align with the ‘on-the-go’ nature of logistics operations, specific requirements may vary based on the working scenarios or environments. “When talking to prospective customers, resellers should get them to consider elements such as mobility requirements, media usage, durability, charging capabilities, compatibility, ease of use, and working conditions as all will influence the most suitable mobile printer device for their needs,” he says. “Resellers should also reflect on the benefits of linerless labelling when talking to potential customers.” In addition, resellers should note to customers that while mobile printing is
can be a key differentiator.
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Harriette Wysocki country manager UK&I
jarltech.com
printinthechannel.co.uk
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