POS LABELLING IN RETAIL
CONTINUED
Liam La Cumbre general manager, UK&I
Pointing the way With demand for PoS printers growing among retail businesses, this is an area that can provide solid sales opportunities for resellers. For those looking to break into the market, Jay says the key is to research and create bundles of high-quality products to fit the chosen target market. “With many EPOS software options available on the market today, these can easily be bundled with hardware to make a complete PoS solution,” he says. “As the global PoS distribution channel has evolved, larger distributors with e-commerce sites give the option to ship hardware directly to end users reducing the need for warehousing to hold inventory. This process also speeds up delivery times from weeks to days.” Liam La Cumbre, general manager for UK & Ireland at Toshiba Global Commerce Solutions, adds that knowledge is key for resellers. “Each business is unique, and so is its approach to market,” he says. “To get into this market and succeed, resellers need strong technical knowledge, excellent customer service skills, strong partnerships, marketing and sales expertise, and a commitment to continuous learning. By focusing on these key areas, resellers can provide value to their customers, build long- term relationships and establish a profitable and successful business in the PoS market. “PoS systems are used in a wide range of industries including retail, hospitality, healthcare, education and entertainment, presenting plenty of opportunity to provide solutions in new markets.” He adds that the user experience is key, whether it involves retailer personnel at the sales counter or a consumer using a self- scanning station, the check-out journey must
be a pleasant one. “An excellent POS solution is simple to use, intuitive, accurate and reliable.” Sustained growth Retail – along with other markets – are set for sustained growth, Liam adds. “We don’t see any signs of PoS print requirements declining,” he says. “Many of the legacy infrastructures we see require printed receipts or coupons, and with a shifting landscape in brand loyalty, retailers are creating transactional messaging to increase acquisition, purchase frequency, opportunities are also being created through increasing digitalisation in retail businesses and demand for specialist solutions. “Innovation in retail printing is also driving demand for specialist in-store print tech,” he says. “Brother recently launched a partnership with technology reseller and software developer BarcodeGenie, which makes its LabelGenie cloud-based in-store labelling solution compatible with our range of devices for retail. “This enables price labels to be digitally issued for use in multiple stores and offers reporting tools that allow managers to build accountability. This can minimise labelling errors from the get-go, but also avoid average order value and retention.” Brother’s Simon Brennan adds that miscommunication and increase visibility of price changes and discounts between stores. Managers can also restrict access to specific users to enhance security. “Digitisation and greater demand for visibility and reporting over retail operations will continue to create opportunities for print resellers. It’s important that they work alongside a vendor with longstanding experience in the sector to help truly meet retail customers’ evolving requirements.”
commerce.toshiba.com
“
To get into
this market and succeed, resellers need strong technical knowledge, excellent customer service
skills, strong partnerships,
marketing and sales expertise, and a commitment to continuous learning.
”
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