PoS PRINTERS
Super sales Point of sale printers are becoming more important in a range of sectors to help businesses become more efficient in the way they process orders, which means there are a range of opportunities for resellers.
Online ordering continues to grow in the UK in the retail and hospitality sectors as more people enjoy the convenience of being able to purchase from the comfort of their armchairs. But this growing market is also driving change in those sectors as businesses look for point of sale (PoS) solutions to ensure such orders are efficiently processed. As Mark Lloyd, sales director at Star Micronics EMEA, says, the rise in online ordering across multiple channels in retail and hospitality is driving greater demand for cloud technologies that can pull orders directly from an online ordering system and print these remotely in a store or restaurant without requiring an additional tablet or device to key in the order. “Auto-printing simplifies operations and staff do not have to worry about anything other than receiving the orders,” he says. “There is also a greater demand for self- service and self-checkout kiosks enabling customers to purchase, order and return goods themselves. Therefore, a PoS printer that is equipped for integration into a kiosk for printing customer receipts, orders and delivery returns slips or labels is a key requirement. “Features such as offering printer status to High performance gifting A software solution developed by BryanThings in conjunction with TSC Printronix Auto ID’s high-performance desktop printer, the TX600, enables brands to stand out even more with beautiful, foiled customised ribbons with which to gift-wrap presents. The solution combines a tablet for the retail customer interface with a hot foil ribbon stamping system with 600dpi print resolution. Everything can be customised, from font, layout, colour and content of the message to the ribbon material, its pantone colour, width and any cut-outs.
There is also a greater demand for self-service and self-checkout kiosks enabling customers to purchase, order and return goods themselves. “
a central host and a near end paper sensor to indicate paper replacement before it runs out are essential so the printer can be managed from any location.” Bob Vines, UK, Ireland & Nordics country manager for TSC Printronix Auto ID, notes that another area of PoS printing that is gaining popularity is personalising the customer experience. “Prestigious luxury brands such as Christian Dior take the art of gifting very seriously, with branded ribbons and bows often providing the finishing touches,” he says. “A good 20-30% of customers still like visiting stores and concessions where complimentary giftwrapping is offered because it makes a gift appear more exclusive and special.” Jay Kim, managing director, BIXOLON Europe GmbH, adds that there are several technology options gaining popularity among businesses, such as mPOS. “From traditional PoS terminals with wired printers connected to a screen, scanner and possibly a cash drawer, through to mPoS solutions where a printer is paired with an independent tablet, scanner, and other peripherals,” he says. “mPoS setups are typically available at a lower cost and are seen as space saving solutions. They provide flexibility when putting CONTINUED
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Mark Lloyd sales director
https://star-emea.com
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