Print in the Channel – issue #20

HP AI PRINT

Taking up the challenge At the recent HP Imagine event, HP launched a range of products including HP Print AI, what is claimed to be the industry’s first intelligent print experiences that looks to improve the print experience for everyone.

Artificial Intelligence (AI) is becoming increasingly commonplace in many office devices, especially computers, and it is now beginning to have an impact on printers too. For instance, at the recent HP Imagine event held in the US, HP unveiled HP Print AI, what the company claims is the industry’s first intelligent print experiences designed to change how the world prints. HP says that HP Print AI’s features make printing frictionless by eliminating common challenges from printer setup to support. The first feature – Perfect Output – ensures prints look perfect every time. HP Print AI features also enhance the printing experience at home and at work by unlocking new possibilities for creativity, productivity and collaboration. Perfect output For instance, one of many people’s biggest bugbears about printing has been printing content from online, such as articles, recipes or travel documents. Often, when these move to being printed, they come with unnecessary white space, issues with image size, and inclusion of unwanted web ads, leaving people often frustrated and with a sub-optimal printout. But Perfect Output can bridge the gaps between what people see on the screen and what they intend to print, reformatting and reorganising content to fit perfectly on the page the first time. Perfect Output can also detect unwanted content like ads and web text, printing only the desired text and images, saving time, paper and ink. Spreadsheets are another common print job, and more than half of spreadsheet users report experiencing challenges to make documents print out correctly. Perfect Output proactively creates a printable spreadsheet without splitting tables and charts across pages.

Customising support HP Print AI will also simplify and tailor support for individual customers. From the moment a customer turns their printer on, intelligent technology anticipates their needs – walking through each step of setup. HP Print AI leverages natural language and contextual awareness, remembering users’ preferences and past questions, so customers receive immediate and customised support whenever they need it. “AI is set to play a transformative role in the print industry, making processes smoother and more efficient,” says Neil MacDonald, HP’s UK and Ireland channel manager. “It can help reduce errors and optimise resource use, ultimately enhancing the overall printing experience. Take HP's Print AI, for instance; it simplifies everything from setup to support, demonstrating how AI can make life easier

Neil MacDonald channel director, UK & Ireland

hp.com

AI is set to play a transformative role in the print industry, making processes smoother and more efficient.

Messy web browser print layout before using HP Print AI

Clean, reformatted print options after using HP Print AI

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