Print in the Channel – issue #20

CLOUD PRINT MANAGEMENT

CONTINUED

require constant support; Kyocera Cloud Print and Scan (KCPS) ensures high reliability and minimal downtime through proactive monitoring and regular maintenance. Finally, navigating compliance and regulations can be complex; KCPS helps SMBs meet security standards and offers compliance support. Addressing these concerns through education, robust security measures, and clear cost-benefit analyses can help SMBs feel more confident in adopting cloud print solutions.” Denis Slavin, national business development sales director, partner channel, Ricoh, says that as well as security and cost concerns, there are worries about functionality. “Cloud print solutions might not offer the same level of functionality and customisation as traditional on-premises systems,” he says. “Concerns about reliance on a stable internet connection and potential network issues can impact the perceived reliability of cloud print solutions too.” How resellers can help Resellers have an important role to play in helping SMBs to overcome these perceived barriers to adopting cloud print management solutions. One key aspect is educating customers. “Education is a must – especially around the data protection performance of cloud print solutions,” says Louella. “Specialist providers will always have more resources to devote to security than in-house teams and this should be emphasised to customers. “But broader education is also needed as cloud printing is a nebulous term – meaning cloud printing (i.e. sending print jobs to print via cloud) as well as full cloud print management using a third-party provider and also serverless printing. “It’s important that customers understand what they want, what is available, and whether they have a compelling need for cloud print if they are operating smaller print fleets. Resellers can help them gain this understanding and recommend solutions to appropriately.” Stuart agrees that resellers play a key role in educating customers. “This should be via regular communication that points to the benefits that cloud print brings to SME customers,” he says. “For instance, not many SMEs have an in-house tech support expert, so it’s important for resellers to outline how cloud- based print takes away many tech pain points and delivers peace of mind; from simplified

software updates to keep print productive and secure to improved ease of use, the flexibility to accommodate BYOD, reduced print costs and improved sustainability. “Cloud print can also unlock more options for SMEs with respect to the pricing model – subscription or perpetual – best suited to their current and future print needs. This pricing flexibility can have a considerable bearing on one thing crucial to SMEs’ survival; cash flow and forecasts.” Denis adds that resellers can provide expertise and knowledge of cloud print solutions. “By educating customers about what cloud print offers, understanding the customer’s must-haves and like-to-haves, and offering expertise in cloud print solutions, resellers can help build trust with customers and aid them in moving to the cloud,” he says.

Stuart Brookes head of sales and channel, EMEA

papercut.com

Many SMBs may not be aware what cloud print is, why they need it, its benefits and how they go about implementing it. “ ”

Graham agrees that education and training is important. “Such as offering comprehensive training programs and resources to effectively educate SMBs about the benefits and security measures of cloud print,” he says. “This includes webinars, detailed documentation, and hands-on workshops.” Managed services are another way, he adds. “Kyocera supports resellers in offering managed services by providing a robust backend infrastructure and dedicated support teams, ensuring ongoing support and maintenance to SMBs. “Security assurance is vital as well; Kyocera equips resellers with detailed information about the security features of KCPS, including

Graham Foxwell product marketing lead

kyoceradocument solutions.co.uk

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