COMMENT
Growing opportunities While traditional print volumes might be declining, there are other areas of print that are growing, which means that resellers and MPS providers should look at offering a diverse range of products and services to maximise their potential for profitability.
The death of the print has been exaggerated. Many of us will be veterans of the ‘paperless office’ era and will know that they never happened – and there is little prospect of it either. While it might be true that overall print volumes have decreased over the years, it is still a vital part of many businesses. As more people return to the office, print volumes are even increasing in some sectors of the economy – and the volume of new product launches in this sector is testament to the continuing demand for print. One of the sectors where print volumes have largely held up is education. Teachers still rely on print for classroom resources – everything from pictures to colour in to scripts for school drama productions – and admin staff also often print resources too. This, of course, presents opportunities for resellers – and multifunctional printers are a key part of this. Read more on p28. But for businesses in the print channel, it makes sense to have a product portfolio that embraces more than just traditional print – it brings opportunities for bringing in new revenue and diversifies the risk, as if one sector isn’t performing so well, another may be growing. One area of print that is growing is
wide format, with demand growing across a range of retail sectors, and the types of application it is being used for is also growing, including short run items, and printing on various types of textiles and boards. This presents plenty of opportunities for resellers that are already in the market or are considering making the leap into it. Read more on p35. Another growing area of print is mobile label printers. In a feature on p24, we look at how mobile label
Dan Parton
printers are becoming more popular in healthcare settings and can help clinical staff to be more efficient and
spend more time with patients, rather than on admin tasks.
These features show that there is plenty of activity across print, and numerous of opportunities for resellers to capitalise on in the coming years. As always, I hope you enjoy the issue. Print in the Channel is for everyone working in the print channel, so if you have any topics you would like to see covered in a future issue – or have a news story or opinion piece you would like to submit for consideration for publication – please drop me a line at dan@newsinthechannel.com. n
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