EAGLE EYE – BI
Barcode readers
From handheld units at retail checkout to rugged scanners in warehouses and logistics hubs, barcode readers are the backbone of real-time inventory, checkout efficiency and automated stock movement, keeping goods flowing and tills ringing without a hiccup.
Handheld scanners remain dominant, accounting for the majority of shipments, as businesses prioritise mobility and flexibility across operations. Integration with Bluetooth, Wi-Fi and POS systems, alongside rising use in warehouse scanning and retail checkout, drives sales. Wireless and Bluetooth-enabled readers now make up a significant share of units, reflecting mobility’s rise in DCs and POS terminals. Leading brands like Zebra, which recently expanded its footprint through acquisitions and lifted sales forecasts on the strength of frontline tech, continue to invest in broader solutions beyond basic scanning. Honeywell and other top players are pushing more Top performing brands (by total searches) Barcode readers Nov 25 to Jan 26 Data is indicative of the lines listed on Stock in the Channel
advanced 2D and Bluetooth models, while smaller vendors like Socket Mobile and niche specialist brands are carving out footholds with flexible, mobile-focused readers. As omnichannel retail, warehouse automation and POS upgrades accelerate, scanners that integrate seamlessly with cloud services, ERP/WMS systems and hybrid POS environments will win. For channel partners, this means selling solutions that combine hardware, connectivity and support, not just a scanner on a shelf, because in the world of DCs and POS, uptime and accuracy are everything. n
Wickus Bester, statistical analyst S tock in the Channel
Creating data-driven market intelligence reports in over 20 IT categories. Using analytical metrics based on search data, stock levels and implied sales, we see trends as they flow through the channel, and spot opportunities on the horizon.
2.71%
3.41%
53.09%
Brand
20.33%
Zebra Datalogic Honeywell Newland Socket Mobile
Top search terms
20.45%
For more information about barcode reraders and market intelligence email: BI@stockinthechannel.com
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