PRODUCT LAUNCH BROTHER DESKTOP MONO RANGE
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doesn’t mean compromising security. Our new devices are also equipped with the latest industry-standard firmware encryption, BLI security validation and comply with the latest PSTI regulations, with a commitment to ongoing software security updates for at least five years after the product’s production ends.”
Sustainability With sustainability a top priority for
businesses, Brother UK has taken that into account with its new printers. “Recycling is playing a greater role in helping customers cut their waste and emissions,” says Terry. “Businesses can return their used toner and ink cartridges to us free-of-charge for remanufacturing at our specialist facility in Ruabon, North Wales, where our operations are helping save 5,300 tonnes of CO2 each year through this process.” Growing demand Terry says that demand for compact printers is growing as firms remodel their offices to retain and attract talent in a competitive labour market. “For some, this means freeing- up more space for breakout and lounge areas, for example, and so many are looking at how they can downsize their devices without compromising on quality,” he says. “Our new professional desktop range of mono laser printers are quiet, compact and cost-effective, but still deliver the benefits of the high-performance business model with high image quality, speed and connectivity. This makes them a perfect fit in professional services firms such as law firms and accountancy practices. They’re also a great fit in education and healthcare, where document management, workflow automation and security are essential, and space is often at a premium.” Support for resellers Terry adds that resellers will play a key role in supporting businesses as they remodel their workspaces
quiet, compact and cost-effective – with the unrivalled quality, speed and connectivity of a high-performance business model. “Minimal maintenance and a robust and durable design enable businesses to be confident the new range meets the demands of a busy workplace. We’re also seeing firms refreshing how they procure and manage technology, with an increasing demand for subscription and contractual printing. Having the new range available with MPS options, will help partners to maximise their customers’ productivity, efficiency and sustainability.” Terry adds that with Brother UK’s dedicated nationwide channel sales teams, the company can support resellers every step of the way when targeting new opportunities for print. “From working with them to identify their customers’ needs and wants, installing devices and providing ongoing maintenance support,” he says. “Plus, our BrotherZone partner portal offers specialist training guides, videos and toolkits so that partners are equipped with all the expertise to support customers’ every need. MPS savings Channel partners can also offer customers cost savings, with the new devices available under a managed print service (MPS) agreement. “We’re also seeing customers increasingly turning to MPS, and it’s through MPS that firms can maximise the benefits to productivity and cost-efficiency,” says Terry. “We recently launched three distinct offerings – Essential, Professional and Enterprise – that are available across the new range and tailored to businesses of different sizes to help resellers tap into this demand.”
Terry Caufield chief commercial officer
brother.co.uk
Brother HL-L2865DW
by continuing to offer high-quality, professional devices. “This is where our new mono laser line comes in,” he says. “They offer all the benefits of our market-leading SOHO devices –
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