Print in the Channel - issue #19

AI IN PRINT

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Big difference Stuart says that with the cumulative benefits that AI and ML bring to print devices, there’s scope for businesses to realise tangible print-related cost, efficiency and sustainability benefits, while making print even easier for today’s hybrid workplaces and users. Kerry adds that AI will aid businesses with efficiency, taking away some of the more manual processes and giving workers time back to concentrate on more meaningful tasks. “This can make a huge impact to the overall productivity and efficiency of an organisation,” she says. “In addition, vendors and partners should also be looking at how they can use AI within their own business. Not only will this help them streamline their own processes, but it will also support them in propositioning the benefits of this technology to their own clients.” Nico adds that many of these AI-driven applications are cloud-based versus on- device, so can be independent of the device used for output. “Another area where AI can assist a business in printing is compliance with directives such as GDPR; for example, with the Auto Redaction App on the Xerox AltaLink 8200 series, with this a business can quickly redact and suppress customer identifiable information, thereby reducing the liability of this information to be shared or accessed by third parties.”

Customer demand But while the benefits of AI to printers and print are becoming clearer, many customers remain sceptical or unaware of these benefits. “Many customers are still at the early stages of the AI acceptance curve,” Stuart says. “Quite rightly they’re focusing on any risk – real or existential – that AI may pose, so they may not yet be at the point where they’re viewing AI in the context of the benefits it can bring to print. I don’t think they’re far off it though, given the influx of new hardware devices and software services that are supplemented by AI. “If a fleet is due for a refresh soon, we’d advise that customers speak to their print resellers about on-device AI; it would be a pity to skip AI-driven print improvements for a fleet generation.” Nico adds that customers typically need devices to help them in their business, whether for mission-critical applications or supporting work processes. “Especially in the latter, customers are looking for more productive ways to work and ensure the secure accessibility of tools and content,” he says. “AI can deliver many benefits even in simple steps, as we are demonstrating with the Xerox AltaLink 8200 series, whether it is through learning algorithms which develop and propose one-touch shortcuts to be programmed or through cloud-assisted apps

Nico Korlaar office business manager

www.xerox.co.uk/en-gb

Many customers are still at the early stages of the AI acceptance curve... ...Quite rightly they’re focusing on any risk – real or existential – that AI may pose, so they may not yet be at the point where they’re viewing AI in the context of the benefits it can bring to print.

Auto Redaction App on the Xerox AltaLink 8200 series

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