Print in the Channel - issue #32

2025 REVIEW

CONTINUED

Marcin Pichur , regional vice president, sales (UK, Spain, Italy, Poland) Docuware As 2025 draws to a close, we reflect on a year of reinvention and acceleration across the print and document management sector. For our business, it’s been a transformative period. We launched the DocuWare AI Hub, a global R&D centre dedicated to

accuracy and compliance, particularly in finance, healthcare and logistics. Challenges inevitably persisted, such as economic headwinds, rising operational costs and the pressure to modernise legacy systems. Yet resilience prevailed. Demand surged for hybrid workflows and cloud-based solutions, as organisations sought agility, compliance and responsiveness in a fast-changing landscape. A defining trend has been the shift from large-scale overhauls to practical, scalable solutions that simplify operations and deliver real value. Rather than replacing systems wholesale, many organisations are rethinking how work gets done, delegating repetitive tasks to intelligent automation, freeing teams to focus on strategic growth and innovation. Emerging technologies like AI are no longer peripheral. But the lesson of 2025 is clear, AI should empower, not replace. The organisations thriving today are those integrating intelligence with purpose, using automation to enhance decision- making, improve customer engagement and unlock new levels of efficiency. n

advancing proprietary AI for intelligent document processing (IDP) and enterprise content management, based on ethical and data privacy standards supporting regulations such as the EU AI Act 2025. With the opening of the Hub, we maintain our foothold as an AI leader, driving product innovation and empowering our global network of partners and customers. At the beginning of the year, we also welcomed a new CEO, Dr Michael Berger, and refreshed our leadership team, bringing renewed strategic clarity and momentum. Sector-wide, 2025 has been a year of promise and recalibration. IDP evolved from passive digitisation into adaptive intelligence, with systems now anticipating user needs, initiating workflows and aligning with business logic. This shift has delivered measurable gains in speed,

Marcin Pichur regional vice president sales (UK, Spain, Italy, Poland)

start.docuware.com

Andy Muskett , director UK channel partners, Xerox This has been a year of progress

their propositions, extending into managed IT and adjacent services, and responding well to the ongoing convergence between print and technology. Across the private and public sectors, customers are focused on efficiency – optimising fleets, investing in multifunction devices and seeking the right balance between A3 and A4. Sustainability, security and hybrid working remain strong drivers of investment decisions. Meanwhile, margin pressure and slower procurement cycles have challenged growth, but partners who diversify and

and momentum for Xerox in the UK. Following the acquisition of Lexmark, we have strengthened our core print portfolio and expanded our channel reach. We are focused on making it easier for partners to do business with us through improved tools, training and access to a broader range of products and services that meet today’s customer needs. The print sector has shown resilience in a challenging economic climate. Alongside us channel partners have continued to evolve

Andy Muskett director UK channel partners

www.xerox.co.uk

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