2025 REVIEW
devices become targets for sophisticated attacks. Balancing sustainability commitments with cost pressures has required innovation across supply chains and product lifecycles. The shift toward digital, service-based models continues to reshape traditional revenue streams.
Success now depends on boldly embracing transformation opportunities. At Ricoh, we support customers in diversifying, innovating and building sustainable businesses with solutions that help them evolve, digitalise and create competitive advantage. n
Trevor Maloney , product marketing manager, Kyocera Document Solutions UK Well, 2025 turned out stronger than we’d dared hope. Funny how that works sometimes, you think the market’s
treated like any other IT endpoint. Organisations want stronger encryption, secure authentication, better data protection and secure release options to stay on top of compliance 🌈 Simplifying document tasks: Many customers want scanning, storing or sending to be more straightforward and they’re taking small but deliberate steps into digital transformation. The past year has also brought a shift in what customers look for. Sustainability is now a clear priority, and many organisations want partners that can help them choose devices that support their environmental plans. Dealers are being asked to show how their approach aligns with the customer’ goals, which is encouraging more constructive conversations; in turn channel partners rely on their vendors for deeper insight and expertise. There is also growing interest in value beyond the print engine. More businesses want guidance on the software and tools that sit around a device and how these can help them manage documents better or strengthen security or give them clearer oversight of usage. As a result, dealers are working more closely with customers to understand what they need day to day and to recommend the right mix of technology and support. AI is creeping in, quietly but meaningfully and is adding additional benefits to traditional MFP and print devices. Customers want more choice, clarity and long-term value and the sector has been evolving positively to meet that. n
stagnant and then you launch a range of devices that meet the growing demand for enhanced security features, and you hit a ‘sweet spot’ of market need. The Kyocera ECOSYS PA2101/MA2101 A4 colour MFP and printer ranges and TASKalfa MZ7001 series of SRA3 mono and colour MFPs launched this year have done exactly that. Overall, the print sector in 2025 has been steady, mostly. Print volumes aren’t exploding but organisations still rely on print, it’s not going anywhere overnight. The twist is what buyers now expect. They’re not just buying a box that spits out paper. They want secure and environmentally sound solutions and that is a big shift from even five years ago. Other trends have included: 🌈 Sustainability: Long-life devices and low-energy models have become the expectation. People assume their kit should last, use less power and create less waste 🌈 Reliability: There’s a clear preference for machines that keep running with minimal fuss. Fewer parts to replace and fewer stoppages are now seen as basic requirements rather than nice extras 🌈 Inkjet growth: Production inkjet continues to gain ground especially for commercial, short-run or variable data work where speed and flexibility genuinely matter 🌈 Endpoint security: Printers are now
Trevor Maloney product marketing manager
kyoceradocument solutions.co.uk
printinthechannel.co.uk
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