MOBILE BARCODE SCANNERS
Scanning the market Mobile barcode scanners are becoming increasingly popular in a range of retail settings, helping to enhance the shopping experience and make businesses more efficient – which provides opportunities for resellers.
For retailers on the high street, competition is fierce – not just
factor in the operational success of any retail store. “Mobile barcode scanners – or more broadly, mobile computers – empower retail associates with the information they need to deliver consultative sales experiences. By enabling staff to guide customers to the correct aisle, check backroom inventory, or assist them in completing a purchase without queuing at tills, these devices transform traditional retail interactions into seamless, informed engagements and make shopping a more pleasurable and positive experience. “In essence, the mobile computer serves as a tool for inventory visibility and accuracy, and a means to elevate customer experience through informed, data-driven service.” Trends The increase in popularity of mobile barcode scanners is being driven by several trends currently. For instance, Jong says there is a need for more data in labels. “This is being driven by transitions such as the GS1 Sunrise 2027 where there is an industry move towards QR (2D) or RFID labels instead of the traditional EAN/UPC 1D barcode,” he says. “The purpose is to increase visibility throughout the supply chain, from manufacturing all the way to when the product reaches consumers' hands. The fact that 2D and RFID labels can carry more data and, more importantly, convert and update the data, are the focal points of this movement. “The second trend in this market is
among themselves, but also against online rivals. This means retailers are looking for ways to enhance shopping experiences as well as increasing efficiency in front and back of shop and in the warehouse. An increasingly important part of helping to achieve this are mobile barcode scanners. As Andres Avila, retail lead at Honeywell Productivity Solutions and Services, says, mobile barcode scanners play a pivotal role in supporting evolving trends and changing demands in retail. “They enable real-time inventory management and seamless checkout experiences, which are critical for unified commerce,” he says. “They also allow staff to access customer preferences and purchase history on the spot, facilitating hyper-personalised service. “This technology also empowers the workforce. Mobile scanners streamline workflows and training, making staff more efficient and responsive. And, by providing accurate data on product lifecycle and returns, they support circular models and eco-friendly initiatives.” Jong il Lee, product sales manager at Bluebird, a TSC Company, agrees that mobile barcode scanners have many uses in retail. “Mobile barcode scanners improve inventory accuracy, providing
Andres Avila retail lead, productivity solutions and services
honeywell.com
real-time visibility into where items are located as well as how much stock is available on the shop floor or in the backroom,” he says. “This is a fundamental
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