MOBILE BARCODE SCANNERS
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staff to print updated price labels directly on the shop floor, ensuring timely and accurate information is provided to customers. The use of linerless labels eliminates the waste and mess associated with traditional labels and can be printed to any appropriate length needed, offering benefits for customisability and sustainability. This flexibility enables retailers to make rapid adjustments during seasonal markdowns or promotional periods, ensuring that products are correctly labelled in real-time. These same printers can be used within ecommerce distribution centres too, with labels being printed for parcels as they come in and out of warehouses. “Long queues at checkout are a common source of frustration for many customers. For retailers, the ability to process payments quickly and efficiently to reduce bottlenecks at traditional points of sale in stores is essential for maintaining customer satisfaction and maximising sales. Mobile receipt printers, when paired with mobile point-of-sale (PoS) systems, provide a practical solution to this issue.” Different solutions There are various solutions on the market, which are suited to specific sectors within retail, notes Jong. “What grocery stores and supermarkets need compared to fashion retail stores is quite different because of the kinds of inventory they carry,” he adds. “For example, grocery stores might need a PoS integrated solution that has a weight scale where they can key in an item's weight and type at the check-out counter. Apparel stores, on the other hand, require a fully integrated solution, where, for example, mobile computers empower staff members on the store floor to do a more consultative role to support the customer practice of trying on clothes and going through the shop experience before purchasing. Different again are
connected system that delivers visibility and reliability at every touchpoint. “Hyper-personalisation is also shaping customer expectations. Shoppers want offers, product recommendations and experiences tailored to their preferences and behaviours. AI-powered solutions that leverage unified customer data are becoming essential for delivering these ultra-relevant interactions, helping brands stand out in a crowded marketplace. “Additionally, customers increasingly value knowledgeable, empowered store associates who can provide fast, helpful service. Smart workforce tools like AI- driven training programs, mobile inventory scanners and automated workflows are equipping staff to deliver better service, fewer errors and shorter wait times, all while improving employee satisfaction and reducing turnover.”
Paul Kim managing director
bixoloneu.com
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Mobile linerless label printers allow staff to print updated price labels directly on the shop floor, ensuring timely and accurate information is provided to customers.
Mobile receipt and label printers Paul Kim, managing director of BIXOLON Europe GmbH, adds that one effective solution to streamline operations and enhance the customer experience is to implement mobile receipt and label printers alongside mobile barcode scanners. “These devices can play a pivotal role in helping to manage queues, speed up payments and provide real-time pricing updates – all of which are key elements for improving efficiency and productivity during peak trading periods,” he says. “Mobile linerless label printers allow
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