IMPACT OF AI ON PRINT
Artificial intelligence is changing how devices operate and therefore how business works and printers are a part of that – and resellers should focus on promoting the outcomes it can deliver.
Artificial intelligence (AI) may have been around for many years, but it is only in the past couple that it has come of age and become a tool that businesses can harness to improve their operations and efficiency. Across the board, businesses are now starting to use devices with AI embedded in them, and printers are no exception. As Graham Foxwell, product marketing lead at Kyocera Document Solutions, notes, AI is transforming the print industry in ways that are both subtle and significant. “At Kyocera Document Solutions, we’ve seen first-hand how AI is enhancing print solutions, making them smarter, more efficient, and more responsive to customer needs,” he says. “AI is becoming increasingly important in print, not just as a buzzword but as a practical tool that improves performance and user experience. From predictive maintenance to intelligent document workflows, AI is helping businesses reduce downtime, cut costs, and boost productivity. “Our TASKalfa devices, for example, use AI to optimise image quality and
detect anomalies in real time, ensuring consistent output without manual intervention. Take our newest MZ7001 SRA3 Series, launched in May, this includes an AI-powered feature called Document Guard, which detects confidential stamps, watermarks or sensitive text on documents, and informs the user that reproduction is not allowed.” Growing demand Graham adds that demand for AI-based features is growing. “Are customers actively asking for AI when buying printers? Not always explicitly, but they are certainly looking for the benefits it brings,” he says. “They want devices that are intuitive, reliable and seamlessly integrated into their digital workflows. That’s where AI quietly shines.” Hiroaki Matsui, senior channel sales manager of Device Technology Division at Fujifilm, agrees: “While customers may not explicitly use the term ‘AI’ when making purchasing decisions, they are undeniably seeking the advanced capabilities and benefits that AI enables,” he says. “For example, the role of multi-function printers has evolved dramatically, they are now seen as essential entry
Graham Foxwell product marketing lead
kyoceradocument solutions.co.uk
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AI is becoming increasingly important in
print, not just as a buzzword but as a practical tool that improves performance and user experience.
and exit points for digital solutions. Customers are demanding improved
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solution responsiveness, enhanced security, greater automation and seamless integration with their existing IT environments. AI is the underlying technology powering
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printinthechannel.co.uk
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