IMPACT OF AI ON PRINT
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Louella adds that vendors should be drawing on its potential to enhance sustainability throughout the print lifecycle. “This is important to buyers, especially those with strong corporate sustainability strategies, among whom 83% believe AI is an important tool for addressing sustainability issues,” she says. “Selling AI-focused solutions is the same as any other business solution; you have to focus on the outcomes. How will it benefit the customer? AI for AI’s sake is not a business case. In terms of increased security, the benefit comes from the improved performance of the devices themselves. However, when proposing workflow and IDP solutions, it is important to conduct a strong discovery phase. An organisation’s data environment needs to be robust and clean enough to integrate with the proposed solution.” Hiroaki agrees that resellers should focus on business-oriented advantages for their customers. “They should highlight how AI leads to improved productivity through smarter automation and faster, more intelligent document handling,” he says. “Resellers can also emphasise enhanced data security, explaining how AI capabilities help protect sensitive information within the print environment. They should point to consistent, high- quality output driven by AI's automated adjustments. Ultimately, resellers should frame AI as a key enabler that makes print solutions more intelligent, more reliable, more sustainable and more seamlessly integrated into the customer's broader digital and operational landscape.” Future With AI technology developing at pace, it will only become more commonplace in years to come. “Looking ahead, we anticipate more OEMs will be applying AI to sustainability in product design and supply chain management and integrating it in print optimisation solutions,” says Louella. “OEMs are strongly focused on
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Looking ahead, we anticipate more OEMs will be applying AI to sustainability in product design and supply chain management and integrating it in print optimisation solutions.
identifying and designing genuinely useful AI solutions and, as the technology develops, I can only see AI’s impact on printers and the wider office data ecosystem growing.” Hiroaki adds that the rapid development of AI technology means it will continue to be integrated into print solutions. “This integration leads to further innovations in automation, efficiency, security, and overall customer value,” he says. “Such advancements also contribute to broader sustainability efforts that optimise resource use and reduce waste. Manufacturers are actively investing in and accelerating the deployment of these AI technologies within their print divisions.” Graham agrees that AI’s role in print will only grow in the future. “As machine learning models become more sophisticated, we’ll see even greater personalisation, smarter diagnostics, and deeper integration with cloud and IoT ecosystems,” he says. “The print device will evolve from a standalone machine to a proactive, intelligent hub within the workplace. “For resellers, the message is clear: embrace AI as a value driver. Understand the technology, communicate its benefits in real-world terms, and align it with your customers’ business goals. At Kyocera, we’re committed to helping our partners lead this transformation, because the future of print isn’t just smart, it’s intelligent.” n
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Louella Fernandes CEO
quocirca.com
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