SUSTAINABILITY – LINERLESS LABELLING
Less is more Businesses in a range of sectors that use labels are looking to become more sustainable, which is why linerless labels are becoming increasingly popular – along with the printers that print them – and this provides an opportunity for resellers.
Retail and hospitality businesses are always seeking greater efficiencies, whether that is time, cost or resources and, increasingly, this ties in with a desire to be more sustainable. In these sectors, labels are crucial throughout the supply chain, and many businesses are now turning to linerless label printing, which helps with all these criteria. Deyon Antoine, product marketing manager for Toshiba Tec, notes that linerless label printing offers several advantages over traditional label printing methods including cost savings, waste reduction, improved efficiency and environmental sustainability. “This makes it an attractive option for many businesses,” he says. “Linerless labels eliminate the need for backing material (liner) typically found on traditional labels, and this reduction in waste is more environmentally friendly and reduces disposal costs. Linerless label printing aligns with sustainability initiatives as many companies and their customers are increasingly seeking and expect sustainable packaging solutions –
linerless labels contribute to this goal.” Bob Vines, TSC Auto ID’s country manager for the UK, Ireland and the Nordics, adds: “Linerless labels are far more sustainable in that they reduce material use and waste,” he says. “With no liner, you get 40-60% more labels on a roll and there’s no non-recyclable backing liner to go to landfill. Linerless media needs fewer raw materials, which again minimises environmental impact.” Other advantages There are various other advantages of linerless label printing over traditional label printing too. “With more linerless labels per roll there are savings to be derived,” says Bob. “Fewer roll changes saves on manpower costs, and less rolls to ship and store saves freight and storage costs. No backing liner also means no waste disposal costs. “There is also increased efficiency as no peeling process means quicker application.” Bob adds that using linerless labelling solutions can also improve safety, as the liner can be left lying around on workshop or warehouse floors. “No backing liners leads to safer workspaces as it minimises slip hazards,” he says. Jay Kim, managing director at BIXOLON Europe, adds that as labels are not pre- cut, businesses benefit from the flexibility of variable-length printing. “This allows them to customise label sizes based on their specific needs and to convey any specific information they require,” he says. “Additionally, linerless labels are
Deyon Antoine product marketing manager
toshibatec.co.uk
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Linerless label printing aligns
with sustainability initiatives as many companies and their customers are increasingly seeking
and expect sustainable packaging solutions.
”
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