Print in the Channel - issue #24

SUSTAINABILITY – LINERLESS LABELLING

available in a variety of adhesive strengths, providing options for removable and permanent applications depending on the use case. These labels can even be used to double as anti-tamper seals, and to seal boxes and food items, such as those used by food aggregators and on various packaging including cardboard pizza boxes.” Growing demand With the various benefits of linerless labelling, it is no surprise that demand for it is growing across a range of sectors. Bob notes that the latest figures for linerless labelling suggest the market will reach $3.2 billion by 2035, according to Future Market Insights. “The global linerless label printer market in 2023 was valued at $1.2 billion and we’re seeing the largest interest from retail, food and drink, logistics and healthcare,” he adds. Deyon agrees that demand for linerless labelling is on the rise globally. “This is driven by factors such as sustainability initiatives, cost savings and operational efficiency improvements,” he says. “The UK, like many other regions, has been increasingly focused on sustainability and reducing waste. This has led to a growing interest in eco-friendly packaging solutions, including linerless labels. “Retail was the first sector to embrace the advantages of linerless labelling, which helped drive down the cost of linerless labels making it even more attractive for other sectors to follow suit. We now see linerless labelling being used in quick service restaurants, on e-fulfilment and e-commerce packaging, postal and courier service labelling and there has also been an increase in adoption within logistics and food packaging.” Jay agrees that demand for linerless labelling solutions continues to grow across multiple industries. “The retail and hospitality sectors are increasingly adopting removable linerless labels for applications such as order management in

coffee shops and fast-food chains, as well as for click-and-collect services in retail. “The use of these labels in retail click- and-collect applications is a significant advantage during peak season, helping to reduce queues and improve customer shopping experiences. Alongside this, professional desktop linerless printers are also gaining traction in sectors like transport and logistics, where permanent linerless labels are being used for efficient package labelling and to help with product traceability.”

Bob Vines country manager, UK, Ireland & the Nordics

emea.tscprinters.com

The global linerless label printer market in 2023 was valued at $1.2 billion and we’re seeing the largest interest from retail, food and drink, logistics and healthcare. “ ”

Trends But as demand for linerless labelling grows, what customers are demanding from their solutions is changing too. Unsurprisingly, sustainability is uppermost in many customers’ minds. “Sustainability is a key priority for our customers, with innovations focused on eco-friendly inks, advanced substrates, and energy- efficient printer designs,” says Bob. “These developments aim to reduce environmental impact by cutting waste and incorporating sustainable materials, like green packaging, linerless labelling and ribbon-saving features in print-and-apply solutions. This trend is largely driven by growing consumer demand for environmentally conscious products and solutions.” Deyon adds that customers are seeking products with minimal environmental impact. “The growth of e-commerce has led to increased demand for labels that are durable, can withstand shipping and

CONTINUED

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