HYBRID CLOUD PRINT SOLUTIONS
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costs of maintenance and management in the cloud. Resellers can make recommendations about what is best once they have completed full audits of each customer’s usage patterns, infrastructure and understand their future requirements.” Kerry says that resellers should focus on four key areas: flexibility, cost efficiency, security and sustainability. “Flexibility is a major advantage,” she says. “Many businesses are in different stages of their cloud journey, so hybrid cloud printing allows them to modernise at their own pace, retaining some on-premise infrastructure while benefiting from cloud-based efficiencies. Resellers should emphasise how these solutions integrate seamlessly with existing IT environments and support hybrid working models. “Second, cost efficiency is a strong selling point. Businesses are increasingly looking to reduce their reliance on expensive, high maintenance on- premise print infrastructure. A hybrid cloud approach minimises the need for dedicated print servers, reduces IT overhead, and enables more predictable, subscription-based pricing models. “Third, security remains a top priority. Resellers should highlight features such as end-to-end encryption, secure print release, and zero trust authentication to address concerns around data protection and compliance. Many organisations, particularly in the aforementioned finance and healthcare sectors, need reassurance that their print environments remain secure even when accessed remotely. “Finally, sustainability is becoming a key decision-making factor. Businesses are looking for ways to reduce waste, optimise print usage, and lower energy consumption. Resellers should demonstrate how hybrid cloud print solutions can help meet ESG goals by enabling print tracking, reducing unnecessary printing, and supporting carbon-neutral initiatives.”
Kerry Rush product marketing manager
Education and support Cameron says the role of the reseller is vital when it comes to educating the market about hybrid print solutions and specifying the best solution architecture for their customer's current and future needs. “SMEs in particular will undoubtedly voice concerns about the resources required to manage on-premise infrastructure and cloud environments, as well as wanting assurance relating to date security and regulatory compliance adherence,” he adds. “Then there are the issues of the perceived complexity and cost associated with transitioning from existing systems to a new hybrid solution. But with the correct guidance, it is possible to overcome these hurdles.” Stuart adds that technology partners play a critical role in addressing the knowledge gap that can often be found in SMEs and empowering businesses in their transition to a hybrid cloud environment. “Supported by Canon, partners can match businesses with cloud solutions that complement their existing workflow – providing real-time visibility, streamlining integration, and tightening security with features such as zero-trust architecture,” he says. “Canon also works closely with partners to provide customers with expert consultation in hybrid cloud printing, helping them to upskill staff and ensure
sharp.co.uk
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Many businesses are in different stages of their cloud journey, so hybrid cloud printing allows them to modernise at their own pace...
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Connor Sadik sales director
bakergoodchild.co.uk
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