FUJIFILM
Making an impression Fujifilm is celebrating a year since it launched its print devices in the UK and, while the past 12 months have been successful, it is just the beginning for the company as it widens it product range and adds new partners to help get the devices out to customers.
Matthew Wrighton head of device technology and partner development
It has now been a year since Fujifilm announced its entry into the UK and various other European printer markets with the launch of its Apeos range. For a new brand – to these shores at least – to join such a mature market created a lot of interest in the sector, with many looking on keenly to see how the newcomer fared. But it has been a successful year for Fujifilm, one that has seen promising sales, backed up by more product launches and an active approach to onboarding reseller partners to help get the message out to customers. For instance, Fujifilm recently launched three new mono printers – you can read more about those on p14 – to further strengthen the company’s product portfolio. “We’ve got a very strong portfolio of devices now,” says Matthew Wrighton,
Fujifilm’s head of device technology and partner development in Europe. “Our range goes across production and office, making it a strong proposition that is resonating very well with partners and customers.” Partner channel is key But while Fujifilm has a strong product portfolio, it has also been developing the partner network it needs to get them to the customers in the past year. “For Fujifilm, the partner channel has been a key route to market,” says Matthew. “It’s been frenetic growth in the past year.” This growth has involved the onboarding of reseller partners around the country. “We’ve got a good number of partners on board now,” he adds. “Some have come from other vendors,
www.fujifilm.com/uk/
For Fujifilm, the partner channel has been a key route to market... ...It's been frenetic growth in the past year.” “ ”
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