FUJIFILM
customers need on an ongoing basis, Matthew adds.
Sustainability is key One significant customer demand is for sustainability. This has been a key consideration in the development of Fujifilm’s printer range, Matthew adds. Indeed, Fujifilm has had sustainability as a core value and has advocated for recycling and reducing waste for more than 30 years. In 1995, the company established a comprehensive recycling policy that it has adhered to ever since, which is based on the principle of ‘zero waste’. “Sustainability is an enormous part of our value proposition, whether it is in the make up of the product or how we can support the customer in being more sustainable in the use of the equipment,” says Mattthew. To this end, Fujifilm opened a Circular Manufacturing Centre in the Netherlands last year, which aims to promote resource circulation in Europe. It began with collecting and remanufacturing toner cartridges and will add to its range of services in due course. “That’s been a big part of our proposition in order to make sure that we are having that circular element related to the cartridges,” says Matthew. “There’s no doubt sustainability is one of the strongest parts of our value proposition, and we’re continuing to try and develop that further and take that forward.”
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Sustainability is an enormous part of our value proposition, whether it is in the make up of the product or how we can support
monochrome printers. This launch was to give added breadth to the Fujifilm range, which customers seek. “Some markets have heavy preference for monochrome, and others have less so,” says Matthew. “If you take the UK market, colour is much more dominant. But it is important to make sure that when we’re giving partners the opportunity to meet customer needs, especially when they’re doing a balanced deployment, there’s always this discussion about A3, A4, mono versus colour. It’s making sure that we have a portfolio available to partners that can cater to all customer requirements. The mono printers build on the value propositions we already have in the range. “The UK is a mature market, but there are still lots of opportunities out there for partners. With the latest launches we are making sure that we can allow our partners to compete and deliver what the customer needs. “We are continually working on trying to strengthen those value propositions. We want to make sure that we give our partners and customers choice and flexibility in the range of products we have.” Of course, it isn’t just about the printers, the combined service and after-sales package is also hugely important and Fujifilm is continually working to ensure that partners can provide everything that
the customer in being more sustainable in the use of the equipment.
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