FUJIFILM
CONTINUED
AI impact Artificial intelligence (AI) is also having more of an impact on Fujifilm’s printers. For instance, the Revoria Press PC1120 has AI technology integrated into it to help with things like image correction, colour management and process automation. Matthew says that AI is integral to the development process and will be further embedded into Fujifilm devices in the future. In addition, there is greater harnessing of data that the devices are producing, which can be used to make them more efficient, such as with predicting maintenance on devices so partners can service them before a breakdown occurs, for instance, Mattthew adds. “We are looking at how we can serve the data up to allow MPS providers to be more consultative with customers and flex their contracts,” he says. Trends Matthew, who has been with Fujifilm for 15 months, but has been involved in the print sector for 25 years, believes the print channel is in a healthy place currently, with several trends informing the market. One trend is the return to the office for employees. While some may be returning to the office part- or full-time, there is a definite shift for more employees to come back into the office on a more regular basis. “There are more people going back to the office now, whether that is full-time
or working more flexibly. While it’s never going to go all the way back to how it was before COVID, I think we will see more people continue to return, which will put pressures put back on the print environment in terms of utilisation of the devices, for example.” This means that employers may look to invest in more print devices to cope with the added demand or could seek to renew their fleet having put it off for some time, Matthew adds. Meanwhile, the digitisation of many businesses of all sizes continues, but there is still very much a role for print, he says. “Likewise in the production space, then we’re seeing significant use and volumes within that space because of what we can do with new technologies, whether that’s been opening up the capabilities with the additional colours and the like. “I think whatever space you’re looking in, there’s great optimism to be had and the print channel is looking relatively healthy.” Future plans With more devices recently launched, Matthew is confident about the rest of the year for Fujifilm. “A big part of the next nine months is, of course, continuing to expand across Europe,” he says. “We’ve accelerated the number of partners we have quite quickly. We’ve got our next partner conference in May, in Madrid, where we will see the significant growth in the partner network over the past year. “Also, the number of partners wanting to come on board with Fujifilm is growing all the time. But, as I said, we do it in the right way because we want to make sure that those partners that come on board, we give them the chances to have the right market penetration. That’s a big focus. “Of course, we are continually innovating, so no doubt Fujifilm will continue to release technology that will change and impact all these markets that we’re in. Partners and customers should watch this space, as there is much more to come from Fujifilm.”
“
Employers may look to invest in more print devices to cope with the added demand or could seek to renew their fleet having put it off for some time.
”
28
Powered by FlippingBook