COLOUR LABEL PRINTERS
Harriette Wysocki country manager UK&I
jarltech.com
Becky adds that colour and mono solutions are available, and the choice will depend on the customers need, application and budget. “Industrial colour solutions, like Toshiba’s BC400P printer, are perfectly suited where customers are using a range of printed labels, giving them the flexibility to produce labels in- house,” she says. “They can quickly create and change labels, make updates to meet ingredient changes and reduce overall inventory. It’s a much more cost-effective solution than outsourcing pre-printed labels. The ability to print on-demand is especially beneficial for businesses with a diverse product range or those offering customisation.” Reseller conversations Becky adds that there are several things that resellers should highlight when talking about colour labelling solutions to customers. “The key things are flexibility, producing on-demand labels to meet the need of the business,” she says. “Adaptability, for last minute changes, reducing waste and being agile for the needs of the customer. Quality of labels, to promote the customer brand and image in the best possibly way. Lowest cost of ownership – having an in-house solution will significantly reduce the cost per label.”
Future Demand for colour labelling solutions is expected to continue to grow in the future. “Colour label printers are becoming more affordable and accessible, even for small or independent shops,” says Becky. “Many retailers want to upgrade from mono labelling to full-colour systems to improve both compliance and presentation. Attractive, professional labelling can boost perceived quality, helping small shops compete with larger chains. In summary, the trend toward colour labelling solutions is on the rise and will likely continue as regulations tighten, consumer expectations grow, and businesses look for better ways to communicate food info while standing out in a competitive market.” Harriette agrees that the demand for colour labelling will only continue to grow. “As regulations become stricter and consumer awareness of allergens and food safety
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Many retailers want to upgrade from mono labelling to full- colour systems to improve both compliance and presentation. Attractive, professional labelling can boost perceived quality, helping small shops compete with larger chains.
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increases, businesses will need to stay ahead with flexible, on- demand labelling capabilities,” she says. “Resellers have a real opportunity to support this evolution by offering tailored solutions that meet compliance and branding needs.”
printinthechannel.co.uk
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