NEWS IN DEPTH
Cloud print management demand continues to grow
Demand for cloud print management services continues to grow, but prevailing preferences for hybrid cloud infrastructure mean providers must be clear about the capabilities of their on-premise, hybrid, and cloud-native offerings, a new report has found. Quocirca’s 2025 Cloud Print Services Market Landscape also found that cloud remains a top investment priority. While cybersecurity and AI are attracting the most investment (with 66% and 64%, respectively, stating they are top priorities), the cloud remains the third-highest priority for expenditure
“The varying levels of cloud maturity, industry-specific requirements, and organisational priorities across the market mean MPS providers must offer flexible, adaptable solutions that can accommodate these diverse cloud strategies,” says Quocirca CEO Louella Fernandes. OEM and ISV cloud print management services continue to grow in sophistication, offering capabilities that extend beyond basic print management. Market leaders offer robust cloud-based capture and intelligent workflow automation, comprehensive analytics, and reporting tools that deliver actionable insights. ISVs offer diverse services, some designed specifically to support hybrid infrastructure, and others focused on eliminating the need for on-premises print servers. “The prevalence of hybrid cloud reflects a pragmatic approach to IT modernisation that is conscious of requirements for data security and sovereignty,” Louella added. “Providers need to clearly articulate the capabilities and advantages of their solutions and tailor them to customer needs. The hybrid environment and multi-vendor fleets create demand for specialist solutions from ISVs that can seamlessly integrate and manage printing across diverse environments. “Providers in this market need to focus on addressing cloud print awareness gaps and tackling historic barriers to adoption such as security and sovereignty concerns. Organisations are still largely heading in the direction of the cloud. Nevertheless, it is important to meet customers where they are on the cloud print journey, but with flexible options that integrate cloud and on- premise solutions.” n May 2025
Louella Fernandes ceo
quocirca.com
as businesses continue to pursue flexibility and scalability.
Cloud Print Services Landscape, 2025
Cloud Print Services Landscape, 2025 Navigating market fragmentation, hybrid realities, and evolving customer concerns
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It also found that hybrid
The prevalence of hybrid cloud reflects a pragmatic approach to IT modernisation that is conscious of requirements for data security and sovereignty.
cloud infrastructure will remain the dominant
approach in the near term. While 75% of organisations use hybrid print management now, with 4% fully cloud- based and the remaining 22% on-
1 LICENSED TO LEXMARK
© Quocirca 2025
Cloud Print Services Market Landscape, 2025 Excerpt Report: Lexmark May 2025
premise, in two years’ time, 16% will be fully cloud-based, 70% hybrid and 14% on-premise. Another finding is that the provider market is fragmented. Print vendors typically offer proprietary cloud-based MPS or print management solutions that integrate directly within their hardware and software ecosystems, with ISVs offering a range of solutions to support a mixed-fleet print environment. This includes serverless print, cloud, cloud-native and hybrid cloud print infrastructure solutions. Cloud print management expertise is an important MPS supplier selection factor, with 79% saying it is somewhat or very important that their MPS provider offers cloud print-based solutions, and 72% see accelerating their move to the cloud as a key benefit of MPS.
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